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The External Environment STR 581 July 26, 2011 Professor Drummond

Macro Perspective of Organizations. Organizations are open systemsaffected by, and in turn affect, their external environmentsExternal environmentall relevant forces outside a firm's boundariesrelevant - factors to which managers must pay attentiontwo elements comprise the external environment

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The External Environment STR 581 July 26, 2011 Professor Drummond

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    1. The External Environment STR 581 July 26, 2011 Professor Drummond

    2. Macro Perspective of Organizations Organizations are open systems affected by, and in turn affect, their external environments External environment all relevant forces outside a firms boundaries relevant - factors to which managers must pay attention two elements comprise the external environment Industry/operating environment - immediate environment surrounding a firm Remote environment - fundamental factors that generally affect all organizations

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