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Banking services in Hong Kong. Credit card – past, present and future. Outline. 1.Introduction of Credit Card 2.History of Credit Card 3.Master Card vs. Visa Card 4.Types of Credit Card 5.Service/ Discount of Credit Card 6.Comparison of the service fee of different banks
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Banking services in Hong Kong Credit card – past, present and future
Outline 1.Introduction of Credit Card 2.History of Credit Card 3.Master Card vs. Visa Card 4.Types of Credit Card 5.Service/ Discount of Credit Card 6.Comparison of the service fee of different banks 7.Future Trend of Credit Card
History of Credit Card Concept of using a card for purchase -Edward Bellamy(貝拉密) and described in his utopian(烏托邦) novel Looking Backward(《回顧》) -published in 1887 Concept of paying merchants using a card -Ralph Schneider and Frank X. McNamara -Diner Club Popularize of Credit Card -First Credit Card: 1920’s, in United States -1938: more and more companies accept using credit card
Great Changes of Credit Card -Bank of America -->BankAmericard -MasterCard-->MasterCharge -Barclaycard in the UK launched the first credit card outside of the US Design of Credit Card -become more and more important
“ tangible item/service: price, tangible item/service: price, tangible item/service: price, intangible item/concept: priceless. There are some things money can't buy. For everything else, there's MasterCard. ”
MasterCard Worldwide • owned by the over 25,000 financial institutions • created by ~ Wells Fargo ~ Crocker National Bank ~ The Bank of California in 1967
"Master Charge: The Interbank Card" was renamed simply "MasterCard"
Card Issuing Bank - cardholder’s financial institution - licensed member of MasterCard.Cardholder- solicited, screened, and approved by the issuer - issues the bankcard.Merchant- wants to accept cards for payment - meet the qualification standards Acquirer - licensed member of MasterCard MasterCard- provide services to consumers and merchants.
How MasterCard Works? Transaction submitted Transaction beings Authentication Merchant MasterCard Network Cardholder Acquirer Issuer Cardholder payment Merchant payment The issuing bank pays the merchart acquirer, less and interchange fee which partially reimburses the issuer for its expense, through the MasterCard settlement system Finally, the cardholder repays the issuer for the goods or services originally purchased from the merchant The merchant, in effect, sells the transaction to the “acquirer” and is reimbursed the amount of the sales ticket less a “discount fee” The acquirer submits the transaction to the issuing bank for payment via the MasterCard interchange and settlement system. The Cardholder purchases services or goods from merchant
What is VISA? • The Visa International Service Association • economic joint venture • 21,000 financial institutions
Corporate structure • Debit Card • Credit card • Prepaid card
Business highlights: VISA worldwide statistical data: +
Business highlights: VISA worldwide statistical data:
Hot topic: • Account Compromise in USA • the breach of data security at US-based processor Card Systems Solutions Inc (CSI) • 40 million cards across all payment brands • 205,000 were Visa cards
What can prevent this from happening again? • Account Information Security (AIS) • Risk Management program sponsored by Visa and run by Visa's members
What can prevent this from happening again? • Verified by Visa
Types of Cards --3 main types in Hong Kong According to the card organization: Mastercard, American Express card According to credit rank: the classic card (Sometimes the ordinary card is called silver card), the gold card, the platinum card, the premier card According to cardholder's status: individual card, official business card, company card Ways to Attract Customers HSBC and Hang Seng Bank: discount in different shops Citibank: Free Gifts Da Sang Bank and Bank of China: Attractive appearance
Why credit card become so popular in Hong Kong? -For Merchants: can receive money from the bank immediately -For Cardholder: can get the product at once and pay it a month later can pay it by installment just bring a card and go out -For Bank: earn commission earn interest -More and more banks exempt the annual fee
New Looks • Welcome Offers • Credit Card Offers and Rewards
The comparison of different items of credit card from banks • Bank of China (Hong Kong) (中國銀行) • DBS Bank (Hong Kong) Limited (星展銀行 ) • Hang Seng Bank Limited (恆生銀行) • The Hong Kong and Shanghai Banking Corporation Limited (HSBC) (匯豐銀行) • Wing Lung Bank Limited (永隆銀行) • Chong Hing Bank Limited (創興銀行) • Standard Chartered Bank (Hong Kong) Limited (渣打銀行)
The comparison of different items of credit card from banks • the accessibility of finding information • annual fee • over credit limit charge • lost card replacement fee • late fee • the interest rate of cash advance (現金透支) • request copy of card statement fee
The accessibility of finding information • The promotion leaflet only state the advantages of applying the card • Need to get the details • Easiest: Hang Seng • The most difficult: DBS
Future:- The future trends of credit card
The future trends of credit card • counterfeit banknotes • cashless society • the weakness of the credit card • embedded an integrated circuit