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Charm the world with your distinct beauty

Mission Statement. We aim to bring out the unique beauty in every woman through personalized and customized cosmetics products. . Content. Target MarketProduct DesignPorter's five forcesProduct ManagementStrategic allianceResource ManagementProblems we may encounterLong Term PlanFina

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Charm the world with your distinct beauty

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    3. Content Target Market Product Design Porter’s five forces Product Management Strategic alliance Resource Management Problems we may encounter Long Term Plan Finance

    4. Target Market

    5. Target Market PMEBs Age 20 – 40 Income of S$2000+ Approximately 2,400 women in Singapore (early adopters) Long Term – 250,000 women

    6. Goddess

    11. Product Functions Cosmetics Blending Refills Consultation on the Application of Cosmetics Styles Tutorial Extra Features USB-port supported Touch-screen

    12. External Analysis Porter 5 Forces

    18. Problems

    20. Long Term Plan

    22. Budget

    23. Sales Forecast

    25. Financing Required funding - S$2 million Profitable in the fourth year NPV = S$392,302.54 if discounted rate is 10% IRR = about 17%

    26. Benefits Convenience Professional advice Reduces wastage and Economic Benefits Improves self-esteem

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