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Mondaq Review – Holland & Knight

Mondaq Review – Holland & Knight. Review Period: December 4 th 2011 – Dec ember 3 rd 2012 Order dates: January 26 th 2011 to January 25 th 2012. The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Content distribution channel.

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Mondaq Review – Holland & Knight

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  1. Mondaq Review – Holland & Knight Review Period: December 4th2011 – December 3rd2012 Order dates: January 26th 2011 toJanuary 25th 2012

  2. The Mondaq ModelMarketing Expertise Readers can contact/visit website Proprietary databases Content distribution channel Business Users – search online for advice and information Professional Advisory Firms - showcase expertise by contributing articles, newsletters, client alerts etc. Mondaq.com Content distribution channel Content contributed 100’s of Websites & Intranets Content distribution channel Readers can contact/visit website Mondaq shows Named Users activities – Including email, name, job title, company etc. Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

  3. About Mondaq - Distribution Partners

  4. Mondaq.com – Usage Growth

  5. Mondaq Latest Developments • LinkedIn Development • In-House Counsel Association Partnerships • MCCA (USA) • CCCA (Canada) • ACLA (Australia) • CLASA (South Africa) • ICCA (India) • AIJA (International) • Peer Benchmark Comparison • Market Intelligence Report – Excel download • Video Content

  6. Activity Summary

  7. Readership Analysis by Month

  8. Readership Demographics

  9. Peer Benchmark Comparison By firm, over the last 12 months

  10. Peer Benchmark Comparison By article, over the last 12 months

  11. Peer Benchmark Comparison Key findings – based on previous 12 months data • Contribution strategy has been successful in maximizing readership volumes with good levels of contribution across a wide range of practice areas.... 58% above average senior business and In-house Counsel readership in the US • Most articles are securing above average search engine clicks - indicating there are no major SEO issues. Titles are usually keyword rich with well structured paragraphs. • Excellent per article average results secured for the banking and finance and real estate and construction topics – • Top 5 Contributor for Real Estate and Construction topic in the US • Top 5 Contributor for Banking and Finance topic in the US • On average the articles are proving effective in engaging with readers – above average results for reader contacts and user clicks to your website/author bio’s

  12. Articles & Authors Top 10 articles – based on previous 12 months data

  13. Articles & Authors Top 10 authors – historically

  14. Articles & Authors Practice Areas

  15. Market Intelligence Report Usage – last 12 months

  16. Performance Review Strengths • Good volumes of regular contribution with improving article readership results compared to last year – all trends are upwards! • Detailed quality analysis of issues – demonstrating significant expertise • Worldwide brand exposure – 58% higher than USA average volumes of senior business and In-House Counsel readership secured • Excellent pick up of articles from external websites • Activate the LinkedIn Status updating • Speed up content publishing by using Mondaq’s automated service • Supply additional content including multimedia– video’s, podcasts, etc? • Promote any Holland & Knight events - seminars, webinars? • Make better use of the readership data by using the MIR Excel download Opportunities

  17. Performance Review Mondaq sends to Ince & Co

  18. Performance Review Mondaq’s recommendations • Use the new Excel report to help identify hot writing topics, identify new business prospects and market your expertise more proactively – much easier format to use to manage and manipulate the data better • Set up the automatic Mondaq LinkedIn status update feature – to boost readership • Allow Mondaq to automate the publishing process – automated content collection and publishing saves time and resource and secures better SEO results by more timely publishing • Allow Mondaq to source more of your content – supplying higher volumes of contribution will boost readership results and there are no additional costs involved. It is apparent that not all available content is currently supplied

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