1 / 8

Sponsorship

Sponsorship. http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related. Why invest in sport??. Sponsor name & product given publicity Association developed between product and performer Sponsor is associated in supporting the community or country Reduces amount of tax paid by company.

tynice
Download Presentation

Sponsorship

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sponsorship http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related

  2. Why invest in sport?? • Sponsor name & product given publicity • Association developed between product and performer • Sponsor is associated in supporting the community or country • Reduces amount of tax paid by company

  3. Advantages and Disadvantages of Sponsorship

  4. When considering to sponsor Factors: • Success of team or individual • Popularity of sport, team or individual • Media coverage • Participation levels in the sport • Sustainability of the sport

  5. Aspects that receive sponsorship • Events – competitions, finals, internationals • Governing Bodies and coaching schemes • Stadiums, stands, etc. • Amateur teams and/or individuals (training and equipment costs) • Professional teams and/or individuals

  6. Ethical aspects of sponsorship

  7. Institute of Sports Sponsorship (ISS) • Is a not profit making group of companies, run by a committee • Has links to Sport England and the Central Council for Physical Recreation (CCPR) • Aims: • Bring sports and sponsors together • Ensure companies receive a fair return on their investment • Try to preserve the traditional nature of sport • Run the Sportsmatch scheme with the government

More Related