1 / 18

Emotional Brand Connection: Unlocking Purchases Online

Understand how to emotionally connect with your audience online, bridging the gap between brand and consumer for increased sales. Learn to engage authentically and build lasting relationships to stand out in a crowded market.

tyoung
Download Presentation

Emotional Brand Connection: Unlocking Purchases Online

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How can a brand connect with people online in a way that ultimately leads to a purchase?Ilana RabinowitzTwitter: @Ilana221@LionBrandYarn

  2. Family-owned business since 1878

  3. At retail you’re just part of the crowd.

  4. How do customers decide?

  5. EMOTION A brain that can’t feel can’t make up its mind.

  6. Word cloud of comments from a blog post

  7. How can a brand connect emotionally?

  8. Invite people over

  9. Share something of yourself

  10. Introduce them to your friends

  11. Listen to them

  12. Be yourself

  13. Be generous FREE! Over 3,100 free patterns Knit and crochet instructions Video tutorials Desktop wallpapers E-cards

  14. Relationships can be messy

  15. Takeaways • People don’t buy from companies. They buy from people. Behave and speak in human terms (not authentic but real, not transparent but open). • Your brand is only as strong as the feeling it creates in people. • There is a fine line between connecting emotionally and being manipulative. Don’t cross it. Have reverence for what you are doing.

  16. Takeaways 4. You don’t control what happens when you open yourself up online, but if you have earned respect, your friends will defend you when things get messy. • Should we engage is not the right question. Only ask where and how.

More Related