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Intro

Intro. One of our coveted Super Six authors, Vince Flynn is back with his latest political thriller, Survivor .

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Intro

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  1. Intro One of our coveted Super Six authors, Vince Flynn is back with his latest political thriller, Survivor. Last year with your help Vince Flynn took on the lovers of Lee Child and John Grisham with his political thriller Kill Shot. This October Flynn will do it again with the equally gripping and edgy Survivor.

  2. Marketing – DIGITAL & BOOK TRAILER An action book trailer will be promoted extensively across the Yahoo!7 network, which reaches over 7.9 Millions Australians per month* and includes sites such as Men’s Health and 7NEWS. The Survivor trailer will be strategically positioned across the network and will also feature on on YouTube, playing on high rotation to reach existing and potential Vince Flynn fans. We’ll use our social media networks to give the trailer maximum exposure drawing more attention to the Survivor release. * February 2013, Yahoo!7 Internal Data

  3. Marketing – DIRECT MARKETING Survivor will be promoted to the Men’s Health opt-in subscriber base via a weekly eNewsletter, which is delivered to over 18,000 subscribers every week.* We will also promote Survivor in our monthly eNewsletter and through a targeted EDM to our opt-in database of action and political thriller lovers. * 2013, Yahoo!7 Internal Data

  4. Marketing – Outdoor Survivor promotional units will be displayed via Executive Channel on screens throughout the Sydney and Melbourne CBDs. The promo will receive 30+ minutes of on-screen time per day and will reach thousands of office workers at multiple times throughout the day. These units are high impact and placed strategically to maximise results!

  5. PUBLICITY Coverage of Survivor will run nationally in major newspapers including the Sunday Herald Sun, Courier Mail, West Australian, Daily Telegraph, Sun-Herald, Hobart Mercury, Adelaide Advertiser, MX and Herald Sun. Plus national magazines including Qantas, Men’s Style, FHM, and GQ among others.

  6. MITCH RAPP ONE NATION’S HERO ONE NATION’S TERRORIST TAKING AIM FEBRUARY 2012

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