230 likes | 513 Views
M&M. By: Said Fayoumy (Sexiest Beast in Qatar) and Basel Kardan (worst goal keeper in the world). When was it established?.
E N D
M&M By: Said Fayoumy (Sexiest Beast in Qatar) and Basel Kardan (worst goal keeper in the world)
When was it established? • The M&M company was established in the year 1941. The company name is M&M because it was named after the people that started the company, which were Mars and the Murrie brothers.
1930s to 1940s • Sir Forrest Mars, the founder of Mars Company, had a great idea. In the 1930’s during the Spanish civil war he saw the soldiers eating chocolate pallets with hard shell tempered chocolate even in the inside. They did that so the chocolate wont melt in their pockets. Mars company started producing this in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey( First Factory). When operations were started, the hard-coated chocolates were made in five colors: red, yellow, brown, green, and violet. They were served in a cardboard tube.
1950s to 1960s • In 1950 the black M was introduced to the family. While this happened in Kansas City, Missouri created the peanut butter M&M in 1954 but first appeared in color tan. In 1960 Peanut M&M added yellow, red, green and orange colors.
1980s and 1990s • In 1980 M&M were brought to the world to Australia, Canada, Europe, Hong Kong, Japan, Malaysia and the United Kingdom. Although they were in the the market since 1960’s Almond-centered M&M's hit stores again in limited release, with appearances only during Christmas and Easter this happened in 1988. In 2000 the plain M&M were named Milk Chocolate. In July 2001 Carmel M&M were introduced in 5 shops around the world. In Los Angles, San Diego, Miami, San Antonio and McAllen Brownsville Texas. Since 2005 17 colors of M&M were in the market. In Christmas were custom printed M&M these were made for holidays. In April 2005 M&M ran the promotion of Star Wars Episode III: Revenge of the Sith movie release. M&M were offered in Milk Chocolate or Peanut.
The first store of M&M. • The main sites around the world which are currently producing M&M’s • The first location opened in Las Vegas Nevada. In the showcase mall, next to the MGM grand. The four storey M&M World includes a gift shop on the first floor. The shop then leads you to a 3D movie theater. Also on display is every single color of M&M. and a replica of the M&M race car that was driven in the NASCAR Sprint Cup Series. M&M clothing and merchandise is sold on the second floor and on the way up to the second floor there is photo’s of how the M&M characters developed.
First Factory 285 Badger Avenue in Clinton Hill, Newark, New Jersey
M&M Main Office The Mars Chocolate Company's main headquarters is located near Chicago, Illinois, with other manufacturing plants located all over the United States.
Role of technology in the brands expansion. • The M&M Company uses technology to advertise their products on TV so more people can buy M&M’s. They also have a website listing all of their products and history about the company. • Technology is also used for the machinery in factories. The letter M is printed on each piece of candy by machines, each machine stamps around 2.6 million M&M’s per hour. So about 100 million M&M’s can be stamped per day.
M&M Commercial • http://www.youtube.com/watch?v=7pRdzQ4B52s&feature=related
Why is this global brand successful? • This Brand is successful because the idea that came to Sir Forrest Mars was a genius idea he made chocolate pallets for the soldiers in the Spanish civil war so he became really famous for that. Then the product became really popular that he made them in Christmas and Easter I would assume he wasn’t making a lot of profit from this so he kept this going for couple of years until he got the money to make open internationally with good locations like Las Vegas, New York etc on main streets so everyone spots them and this is how the company is alive today.
http://www.mms.com/us/about/products/milkchocolatemms/ • http://www.mms.com/us/about/products/peanutmms/ • http://www.mms.com/us/about/products/mmsminis/ • http://en.wikipedia.org/wiki/M%26M's • http://upload.wikimedia.org/wikipedia/commons/4/48/M%26M%27s_World_Las_Vegas.jpg • http://upload.wikimedia.org/wikipedia/commons/2/27/Bnai_Abraham_Deliverance_Temple_jeh.jpg • http://upload.wikimedia.org/wikipedia/commons/2/27/Bnai_Abraham_Deliverance_Temple_jeh.jpg • http://www.m-ms.com/us/about/products/ • http://en.wikipedia.org/wiki/M%26M's_World • http://en.wikipedia.org/wiki/M%26M's#Related_brands http://media.glassdoor.com/m/2886/mars-incorporated-office.jpg
Thank You For Watching! • By: SEXIEST BEAST IN DOHA & WORST GOALKEEPER IN THE WORLD!