“The Right Choice”

1. “The Right Choice” • Concept: Searching online shopping sites and realizing Balou is the best/right choice. • Music: Something that marries technology (e-commerce) and the worldly aspects of Balou. For example, the instrumental of an Avicii song (both techno and folk elements) • No voiceover • All graphics, no actors

2. Open with a computer screen in focus (computer sitting on desk, but desk is barely in shot) • Out of focus in the background are clothes laying on the floor as if someone was going through his or her closet and couldn’t find something to wear • Internet browser is open on a search engine • Shot closes in on search bar and see text “Online shopping site” being typed in

3. Shot zooms out from screen to show computer and clothes in the background again • Results of the search engine appear, there are dozens of options as the page scrolls to show how many choices shoppers have • The mouse moves to click on a random link

4. The Internet browser opens to the random shopping site that was clicked • The mouse moves to click on a (gender neutral) shirt featured on the homepage • The shirt’s details fill the computer screen, and the mouse highlights the price as being $100 to show that the site is too expensive • Mouse moves to click the back button

5. Return to search results • Click on another random link

6. Internet browser opens to a new shopping site • Mouse moves to click on a (gender neutral) shirt, but it comes up with an error message • Mouse clicks back to homepage • Shot closes in slightly as the mouse clicks on a “Contact Us” link • Shot widens, and another error message appears • Mouse moves to click the back button again

7. Internet browser returns to search results • The shot closes in as the mouse scrolls • Mouse hovers over a link, but highlights a sub-article underneath that has a headline saying “Sweatshop Scandal” • Mouse keeps scrolling • theBalou.com link comes up, and shot closes in further so it is the center of the screen with only portions of the other options framing it • Mouse clicks on Balou

8. Internet browser now on theBalou.com • Music starts to crescendo • Mouse clicks on “Shop” in menu • A variety of Balou’s products come up on screen as the mouse scrolls • Mouse clicks on a (gender neutral) shirt

9. Details of the shirt are on the screen • Mouse highlights the price as only $30, showing Balou has affordable prices • An instant message window pops up in the corner of the computer screen with sound effect with a message that reads, “Welcome to Balou! We have representatives waiting to help.” This demonstrates Balou’s great service • The mouse scrolls to show the artisan’s bio with a picture of the artisan making the shirt shown, letting the shopper know the products are made ethically • Shot closes in as the mouse clicks “Buy” (with clicking sound effect)

10. Computer screen and background disappears to show a white screen • Mouse appears, and clicks (with sound effect) to reveal text one sentence at a time: “Great products. Great prices. Great service. Great people.” • Mouse click again, the text disappears and Balou’s logo appears on screen with the slogan “Feel Good Shopping” and URL