1 / 4

Download Book [PDF] Lock-It! Brand Protection & Leveraging Strategies for Creatives, Techies &

11 minutes ago - COPY LINK TO DOWNLOAD : https://koencoeng-ygtersakity.blogspot.mx/?lophe=0692915834 | [PDF] DOWNLOAD Lock-It! Brand Protection & Leveraging Strategies for Creatives, Techies & Entrepreneurs | A guide for brand owners, inventors and entrepreneurs in all areas of business including entertainment, online media, mobile apps, fashion, cosmetics, food, beverages, alcohol, electronics. This first installation of the Lock-It! Series provides helpful hints for developing and securing a successful brand 8211 online and in the traditional retail environment. Restaurateurs, filmmakers, fashion designers, musicians 8211 future moguls in any and every line of business are the focus. The recurring theme is 8220be prepared for your next meeting.8221 Whether it8217s about merchandise, licensing, distribution, preparing to franchise, social media, marketing, advertising, signature products, inventions, etc. 8211 the goal is to provide the reader with an idea of what he or she can expect along a long and sometimes winding road to brand success and recognition. Written by an intellectual property attorney with over 20 years of big brand experience, it provides insight as well as charts, tables, chapter &quottake-away notes,&quot and real-world examples that are designed to spark meaningful dialogue between the reader and his/her attorney. Lock-It! also contains practical considerations ranging from how to assemble a brand team during the germination-stage to how to identify protectable intellectual property (like designs, packaging, home screens and store d233cor) as a brand morphs and expands. In the interest of simplifying complex subject matter, information is presented under five (5) main topics: PLANNING, PROTECTING, PROPER USE, POSITIONING &amp POLICING. Within each, chapters are devoted to typical areas of concern for most brand owners: e.g., Trademark Basics, Displaying &amp Using the Brand Online, Planning for Future Expansion, Brand Collaborators &amp Endorsers, Monetization Models (e.g., preparing a brand for Franchising &amp Licensing), Advertising &amp Regulatory Concerns ... and more! Tabs, highlighting and 8220dog-ears8221 are highly recommended. ****PUBLISHER'S NOTE**** The final edited version of this book has a picture of lock and key on the last page if you purchased a proof copy, please exchange it for the official, published version.<br>

tyreemcgee
Download Presentation

Download Book [PDF] Lock-It! Brand Protection & Leveraging Strategies for Creatives, Techies &

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LINK IN LAST PAGE Detail Lock-It! Brand Protection &Leveraging Strategies for Creatives, Techies &Entrepreneurs

  2. Lock-It! Brand Protection &Leveraging Strategies for Creatives, Techies &Entrepreneurs LINK IN LAST PAGE

  3. TO BUY ITEMS, FOLLOW THE FOLLOWING STEPS LINK DOWNLOAD https://koencoeng- ygtersakity.blogspot.mx/?lophe=0692915834 COPY LINK &PASTE IN THE NEW TAB

More Related