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We delivered Industry Beating geo-fenced mobile messages

We delivered Industry Beating geo-fenced mobile messages. We delivered Industry Beating geo-fenced mobile messages. The Challenge.

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We delivered Industry Beating geo-fenced mobile messages

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  1. We delivered Industry Beating geo-fenced mobile messages

  2. We delivered Industry Beating geo-fenced mobile messages The Challenge When Imperial Leather re-launched their newly fragranced luxury body washes, they needed a way to turn their Foamburst Genie advertising into activated shoppers. Our Solution The Results To create a multi-channel marketing campaign. We sprinkled a little bit of mobile magic creating a geo-fence campaign targeting consumers entering designated hotspots within a specified perimeter of retail stockists. 138,000real-time price-led ‘ping’ messages in targeted geographic areas Strong AWARENESS and TRIAL drivers. 500,000 Fragranced mailers distributed to target homes. MONP coupons drove TRIAL in-store with added value WIN driving additional excitement & engagement Amplification Bespoke price deal comms. With core high street stockists online Bespoke scented barkers to prompt purchase at fixture Bespoke promotional microsite housing all ‘Genie’ content Strong outdoor and press presence with ‘Genie’ execution

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