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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”. The Gold Card Membership. Provides to your customers for 3 years National Roadside Assistance Oil & Filter changes Brake Pads/Shoes Safety Inspection and Emission Tests Tires Battery Replacement (1 st year only)

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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

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  1. Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”

  2. The Gold Card Membership • Provides to your customers for 3 years • National Roadside Assistance • Oil & Filter changes • Brake Pads/Shoes • Safety Inspection and Emission Tests • Tires • Battery Replacement (1st year only) • Discounts on Accessories, Parts and Labor • Future, Friends and Family Car Purchase Discounts • Transferable

  3. Member Value • Individually Priced • National Roadside Assistance $300 • Oil & Filter Changes $315 • Brake Pads/Shoes $70 • Safety/Emission Tests $135 • Tires $300 • Battery $80 • Discounts Parts/Service/Purchase $+++ Total $1,200+ Add Truck,SUV,AWD $1,460+

  4. Profit Centers • F&I • Additional product of value • Pair with service contract or gap as a part of your menu process • Replace etch, creates a better value • Additional Gold Card discounts with our service contract provider • Increases F&I penetrations and profits

  5. Profit Centers • New and Used Sales Departments • Closing Tool, adds value • Give card not lower price, over $1300 value • Every vehicle gets a Gold Card • Creates piece of mind • Customer going to spend it anyway • Customer Retention • Brings back to service • Discounts to buy again

  6. Profit Centers • Parts Department • Sales of Gold Card to Public • Discounts • Parts and Accessories • Service reimbursement • Oil and filters • Brake pads • Batteries • Tires

  7. Profit Centers • Service Department • Sales of Gold Card to Public • Current customers by up selling • Largest area of growth potential • Increases department revenue • Increases customer retention

  8. How Much Is It? • Gold Card includes: • National Roadside Assistance • Oil and filter changes • Brake pads/shoes • Battery replacement, 3 year new/1 year used • Discounts on parts, labor and accessories • Future, friends and family car purchase discounts • Transferable

  9. Auto $229 Truck, SUV, AWD $279

  10. Gold Card + Options • Tire Road Hazard $39 • State safety/emission testing $59 • Key/Remote/Programming $59 • Tire Set Auto $158-468 • Tire Set Trk/SUV/AWD $278-558 • Each added to base price

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