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Principles of Design - Creating Balance, Harmony, and Variety

Learn the fundamental principles of design like balance, harmony, and variety. Discover how to create effective layouts using elements such as color, shape, and type. Enhance your design skills and develop a keen eye for visual aesthetics.

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Principles of Design - Creating Balance, Harmony, and Variety

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  1. BACHV Bristol Community CollegeCIS 13 Business CreativitySource: Ron Woolley, www.dtp-aus.com

  2. Basic Principles of DESIGN What are we looking at?“Elements” on the Page: • Type • Color • Shapes • Lines • Graphics

  3. REVIEWWhat are the FOUR Basic Principles of Design? BACHV 1Contrast 2Repetition 3Alignment 4Proximity

  4. BACHV WHAT IS BACHV? 1Balance 2Action 3 Consistency 4 Harmony 5Variety

  5. LOOK AT THE WORLDLike a DESIGNER BACHV • Use the 3 “eyes” to develop a sense of design VISUALIZELook at the work of others - What catches your eye? CRITICIZESeparate good from bad - What style do you like? ANALYZEStudy the world around you - What looks good?

  6. A DESIGNERDevelops Skills* BACHV VISION To detect an idea and develop it IMAGINATIONTo use an idea effectively JUDGEMENT To assess an idea’s value, place, and use * And knows the principles of design

  7. Principles of DESIGN BACHV • BALANCE Arrangement of items • ACTION Direction of eye movement • CONSISTENCY Repeating theme or style • HARMONY Unity of all parts • VARIETY Subtle or obvious changes • These qualities are inherent in any art form. • For any design to be effective, they must be • used… but not ALL of them will be used in one design

  8. BALANCE BACHV • All objects have weight and need balance • Visual center differs from physical center

  9. Formal BALANCE BACHV • Place elements of equal weight and tone on both sides of an imaginary vertical line WHAT DOES THIS SAY? Restrained, formal, trusting, relaxing, restful… and maybe just a little bit boring centered static

  10. Informal BALANCE BACHV • Counterbalance elements with white space WHAT DOES THIS SAY? More active and vital, more contemporary and daring… Intensity is increased by changes in size, shape or tone OFF-CENTERThis is a very informal, yet balanced layout. It is asymmetrical and that sets a tone of informality and exciting copy.Dynamic

  11. ACTION BACHV • The eye will go where you lead it • What is the FOCUS of your page? • Is it important? Direct your reader to it • Use type, illustrations, color, and graphics • to visually guide the eyes where you want • them

  12. CONSISTENCY BACHV • Develop a unified theme in your layout Use style sheets to keep body type, heads, subheads, and folios consistent • Borders • Fonts • Screens • Artwork • Color • Logos

  13. HARMONY BACHV Harmony relates to the unity of all parts • SHAPE Type and art conform to the design • TONEEquality of type and art • COLORTones match and/or complement • TREATMENT Overall relationship

  14. VARIETY BACHV • Gives liveliness and vigor to a page • Change may be subtleor OBVIOUS • Variety can be employed in: SHAPE COLOR tYPe

  15. BACHV “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams [creator of Dilbert cartoon]

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