Content Management Systems: A Complete Guide

1. Content Management Systems A Complete Guide Tyler Horvath

2. Agenda • Introductions • What is a CMS? • Why Use a CMS? • Who Uses CMS? • What is the best CMS?

3. Introductions Who we are and what we do

4. Tyler Horvath CEO tytonmedia.com

5. What is a CMS? An online application to manage, schedule, edit, post and share content. • Articles • Images • Videos • Podcasts

6. Why Use a CMS? • Easy for non-coders • A content management system is usually built for ease-of-use to almost any person with slight technical skills. Most content management systems have a simple back-end that allows creating and managing content very easy and code-free. • Allows multiple users • When you use a CMS for your website, you will have the ability to create different users and even separate roles for each user. CMS’s like WordPress have roles like Administrator, Editor, Author, Contributor and Subscriber. • SEO-Friendly • Many content management systems are very search engine optimized out of the box. This means that they are built to maximize your website’s crawl-ability by the search engine spiders. It does this by having keyword rich URLs, structured data and being trusted by the search engines.

7. Why Use a CMS? (cont.) • Design Templates • Designing a website from scratch can be quite the difficult feat. But when you use a CMS you will have the ability to easily change designs by using templates. Many content management systems have hundreds, if not thousands, of pre-made templates. • Schedule Content • Good content management systems allow you to schedule content so that it will automatically post your content when you desire. This is great for large companies who are constantly publishing content and have to schedule posts for the future. • Plugins/Add-ons • CMS software like WordPress has thousands of plugins that you can add to your website. These plugins allow you to add functionality to your website that helps your business better. For example, there is a plugin for WordPress that allows you to automatically backup your site everyday so you will never lose your data.

8. Who Uses CMS? Some of the biggest companies in the world use a CMS. Here are some large websites that use a CMS:

9. What is the Best CMS? The Big 3

10. Wordpress CMS WordPress started out as a simple, easy to use, blogging platform that has evolved into a super powerful CMS. Pros Cons • SEO Friendly • Easy to Us • It’s Free • Open Source • Custom Functionality • Bad for Big Sites • Plugins cause latency • Security

11. Joomla CMS Joomla is another free content management system that allows you to create a dynamic websites and online applications. Pros Cons • Ecommerce • Its Free • Large Community • Open Source • Not Many Plugins • Big Learning Curve • Server Resources

12. Drupal CMS Drupal is a very powerful CMS that uses modules (similar to WordPress plugins) to create a feature-rich custom website. Pros Cons • Good Security • Extensible • Open Source • Big Learning Curve • Resources • Custom Apps • Installation

13. And The Winner is…

14. Wrapping Up tytonmedia.com