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To The Cloud!

To The Cloud!. Joel A. Pogar Product Sales Specialist. Today’s Presentation. We will speak in “generalities” about the cloud industry Presentation will cover three key segments:. Cloud Definitions and Terminology. Opportunities For Service Providers.

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To The Cloud!

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  1. To The Cloud! Joel A. Pogar Product Sales Specialist

  2. Today’s Presentation We will speak in “generalities” about the cloud industry Presentation will cover three key segments: Cloud Definitions and Terminology Opportunities For Service Providers Strategies and Implementation Models

  3. What do you want to hear? Before we get started, tell me your top questions or issues. Participation is not an option! It’s required!

  4. What is Cloud Computing

  5. Four Drivers Reshaping the Future of Computing Virtualization Un-tethered applications, un-tethered clients High reusability Ubiquity Computing on demand anywhere, anytime The Media-Rich Internet Application and content quality of experience Green Technology responds to demand for improved energy use

  6. 60 60 55 $300 50 45 $250 40 35 $200 30 $150 25 20 $100 15 10 $50 5 $0 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Impact on the Data Center Operations & Maintenance Now ~80% of IT Budgets and Growing Physical server installed base (millions) Virtualization makes things worse Spending (US$B) Logical server installed base (millions) Server mgmt. and admin. costs Power and cooling costs New server spending Admin Costs Dominate Budgets Source: IDC

  7. Client Server Virtualization Web Data Center Inflection Points First Inflection Point Second Inflection Point Distributed Computing Minicomputer Mainframe 1960 1970 1980 1990 2000 2010

  8. Next Inflection Point in the Evolution of the Internet WHAT IS CLOUD COMPUTING? IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and “At Scale” in a multi-tenant environment

  9. Cloud covers a lot of territory Software as a Service Utility Computing Grid Computing Platform as a Service Database as a Service Application Hosting Virtualization Infrastructure as a Service Storage as a Service

  10. Cloud Definition from NIST Visual Model of NIST’s Working Definition of Cloud Computing Rapid Elasticity Measured Service Essential Characteristics On-Demand Self Service Broad Network Access ResourcePooling Software as a Service (SaaS) Platform as a Service (PaaS) Infrastucture as a Service (IaaS) Service Models Deployment Models Community Hybrid Public Private http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html

  11. Types of Cloud Services Software as a Service Applications at Scale (End users) Platform as a Service Execution Platforms at Scale (Developers) Infrastructureas a Service Infrastructure at Scale (System Administrators) Cloud Service Delivery at Scale Unified Service Delivery and Private Cloud Solutions Enabling Technology Cloud Service Delivery at Scale (Public / Private Cloud Providers)

  12. Pay-as-You-Go Subscription Resource Pool Request a Resource Pay as You Use Capacity Suitability Performance Need It – Get It Instantly Normalization Green Don’t Need it – Give It Back Consumption and buying models

  13. Who Is Providing Cloud Services? SaaS-Enabled Applications Software as aService(SaaS) Platform-Enabled Applications Platform as a Service (PaaS) Infrastructure as a Service (IaaS)

  14. A Scorecard for Cloud Service Providers Figure 1: Magic Quadrant for Web Hosting and Hosted Cloud Systems Infrastructure Services (On Demand), 2009 Challengers Leaders AT&T Savvis Terremark Navisite Rackspace CSC IBM SunGard Ability to Execute GoGrid (previously Servepath) Quality Technology Services Softlayer Amazon Joyent Media Temple OpSource Layered Technologies Niche Players Visionaries Completeness of Vision Source: Gartner (June 2009)

  15. Cloud Deployment Models

  16. A Spectrum of Deployment Models Hybrid Cloud Interoperability and Portability among Public and/or Private Clouds Control Private Cloud Public Cloud Cloud Definition/Governance Controlled by Enterprise Cloud Definition/Governance Controlled by Provider External Resources Internal Resources Ownership

  17. Solutions for Cloud Cloud Management Unified Data Centre Networking Business Application Solutions Unified Network Services Unified Fabric Unified Computing Cisco Virtual Experience Infrastructure and Virtual Desktop Tier-1 Business Applications Hosted Collaboration Solution Integrated Computing Stacks vBlock Infrastructure Packages FlexPod

  18. The Journey to Private CloudEvolution of IT + Business Agility Consolidation (Reduce Costs) Virtualization (Improve Agility) Automation (Transform IT) Platinum Gold Dev and Test Business Applications IT Infrastructure IT-as-a-Service

  19. ConsolidationStandardize the Infrastructure, Prepare for Growth Consolidation Virtualization Automation • Standardize LAN / SAN infrastructure • Reduce # of Network Operating Systems • Reduce cabling • Increase application bandwidth 10x • Enable dynamic QoS • Increase VM density • Increase VM performance • Enable VM mobility (intra/inter-site) • Enable VM-aware security • Reduce points of management • Enable Stateless Computing • Enable Policy-Based provisioning • Simplify overall IT operations Dev and Test Business Applications IT Infrastructure IT-as-a-Service

  20. VirtualizationEfficiency, Mobility, Security and Visibility Consolidation Virtualization Automation • Standardize LAN / SAN infrastructure • Reduce # of Operating Systems • Reduce cabling • Increase application bandwidth 10x • Enable dynamic QoS • Increase VM density • Increase VM performance • Enable VM mobility (intra/inter-site) • Enable VM-aware security • Reduce points of management • Enable Stateless Computing • Enable Policy-Based provisioning • Simplify overall IT operations Dev and Test Business Applications IT Infrastructure IT-as-a-Service

  21. AutomationSpeed Deployments, Reduce Mistakes, Enable Services Consolidation Virtualization Automation • Standardize LAN / SAN infrastructure • Reduce # of Operating Systems • Reduce cabling • Increase application bandwidth 10x • Enable dynamic QoS • Increase VM density • Increase VM performance • Enable VM mobility (intra/inter-site) • Enable VM-aware security • Reduce points of management • Enable Stateless Computing • Enable Policy-Based provisioning • Simplify overall IT operations Dev and Test Business Applications IT Infrastructure IT-as-a-Service

  22. Service Provider Solutions

  23. End-to-End Network/IT • Security & SLAs • Application QoS to CPE • Priced higher than OTTs • Professional service capabilities vs.large SIs • Business agility Service Providers: Unique opportunity in converged Network-IT Cloud services Internet Companies (“OTT”) ServiceProviders Systems Integrators & Server Vendors Typical Players Unique Assets - Competitive Advantage • Global Footprint • Massive Scale • Fast Moving • Strong SI Capability • Enterprise Trust • SMB Channels/Brand Challenges • Stability Concerns • Security & privacy • No End-to-End Control Source: Cisco IBSG SP

  24. DevTest Quality Assurance Environment Business Continuity (Disaster Recovery) Compute As a Service Virtual Desktop VDI High IO / Cloud Burst Top 5 Services for IaaS DeliveryServices that land squarely for IaaS Delivery Hot – Cold Hot - Hot Data Resources Web frontend for Application System Infrastructure Tools No frills storage Specialized System Infrastructure

  25. Offer 1—Business Continuity Related/Additional Use Case: Cloud “Backup & Restore” Services [Storage aaS]

  26. Offer 2—DevTest / QA Environment

  27. Cloud (IaaS)—Computing as a Service

  28. End-to-End SLA Security Interoperability Trusted and Reliable Advantages of Network-Enabled IaaS Cloud • Quality and control: • On-demand resource allocation across data center, IP-NGN, and CPE • End-to-end SLAs for security, performance, and availability • Bill and monitor: Support for enterprise cost centers and bundling • IP NGN architecture: • Standard architecture across private and public data centers • Mobility of workloads and data sets across data centers • Data-center proximity (low latency, data privacy, server jurisdiction) • Brand and service: • Credibility of service provider for reliability • Service response and customer intimacy

  29. Service Providers are Expanding ServicesSP Cloud Services Revenue & Revenue/Sq. Ft. UC aaS Video aaS “X” aaS Compute Virtual Desktop Disaster Recovery Cloud Burst Development and Test Dev Test App Stores SaaS PaaS IaaS Hosting Co-location Complexity

  30. Cloud is Happening Now Cloud Options • The cloud is the next step in the evolution of the Internet… and is reaching the tipping point • Adoption will occur across multiple dimensions, leading to mixed/heterogeneous environments being the norm • Partner/Competitive landscape is complex and evolving • Cloud evolution is accelerating with more people, machines and mobile devices joining the cloud every day • The network makes clouds possible Community Clouds Private Cloud Public Cloud Hybrid Cloud

  31. Thank You!

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