Email:

1. Email: Revolution in the Workplace

2. The Beginning • Started in 1965 as a way for multiple users of a time sharing mainframe computer to communicate • SDC’s Q32 and MIT’s CTSS • Advanced Research Projects Agency Network (Arpanet) • Government project started in the 1960’s • Began as a way to communicate during Cold War

3. The First Email • First official email sent October 29, 1969 from UCLA to Stanford • However not the whole message got across before the computers crashed

4. Ray Tomlinson • 1971 – Ray Tomlinson sent a message from one computer to another with the same program • Computers were in the same room • Tomlinson was both sender and recipient • Computers needed to be on a like network • 1971 – Tomlinson created the user @ host address

5. Dial Up • 1978 – dial up connection was created so emails could be sent over the phone lines • Initially only a few lines connected the east and west coast

6. Refining Email • In the 1980’s system of sending email began to become refined • Initially: • Recipient would only be able to receive and read email • Email was not able to be saved or sent to someone else • Messages could only be sent if the computers were attached to the same network • New program emerged called the MSG • Allowed recipient of emails to reply to sender

7. First Public Emails • 1988 – the first public email was sent • MCI Mail was one of the first to create a network to use this application • 1993 – internet was becoming more publically used and other communication systems signed on • AOL and Delphi • Microsoft and Lotus

8. Advantages of Email in the Workplace • Less expensive • Email is limitless • Allows sender to create an email and review it prior to sending it • Allows receiver to read the message on their own time • Allows messages to be sent to multiple people at once • Built in storage • Enabling society to take steps toward becoming paperless • Can save valuable time

9. Advantages Cont’d • Improve employee efficiency • Contain calendar and reminder features • Open line of communication • Can increase communication between employer and employee • Can increase communication between businesses and clients

10. Drawbacks to Having Email in the Workplace • Email for personal use • Receiving an abundance of email • Volume of email sent all the time is staggering • Reported increase in stress • Some emails are annoying and have too much information • Mental fatigue • Loss of work

11. Drawbacks Cont’d • Impersonal • Face to face communication is sometimes preferable • Informal communication • Employers have implemented monitoring programs

12. Email Etiquette • Important that the sender comes across as professional • Consider who the email is being sent to • Subject lines are very important • Do not ramble on • Watch spelling and grammar • Always respond in a timely manner

13. Do Not Use Email When… • Negotiating something • If you have a list of questions • If feelings are involved • If person receiving email has a history of not responding in a timely manner

14. Marketing in Email • Marketing is one of the biggest uses of email in business today • Marketing is all about communication • Getting your product, service, or brand out there • Needs to be creative • E-marketing • Less expensive than traditional print of media advertising

15. E-Marketing Strategies • Compelling subject line • Make it stand out • Body of message should be clear and concise • Avoid rambling • Give the audience what they want

16. SPAM and Worms • SPAM – Unsolicited commercial email • CAN-SPAM act of 2003 • Worms use email to replicate themselves • First email worm affected UNIX computer • Combination of both reduces usefulness of email as a practical tool

17. Summary • Email has changed business communication by leaps and bounds • Brought about a different way of communication between coworkers, employer and employee, and business and consumer • More permanent and accessible than a phone • Saves businesses time and money