1 / 12

Facebook

r.

ugo
Download Presentation

Facebook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. r

  2. Arguably the top social media tool for journalists because of its potential reach to 800 million members, its ease of use and Insights metric tools. The organization also has developedFacebook + Journalists, which “provides resources for using Facebook as a journalist and is also a community of journalists on the platform.” Setting up a page for a news organization or an individual journalist is easy and promotes engagement with readers. But if you’re planning to attract a crowd through promotions, don’t be lulled by the notion that likes equal engagement: Most people will click the “like” button to enter a contest, but they won’t be active readers of the page afterwards.1 Building an active audience can take time. Facebook

  3. While Facebook is arguably the best social media tool, Twitter is the most popular among journalists — too popular in some cases. It provides a fast way to get headlines and links out to a group of followers who’ve already expressed an interest in the organization or individual. Twitter has also developed an outreach program for journalists called Twitter for Newsrooms or #TfN. But according to a recent Pew research report, most news organizations are only using the tool to broadcast links to their stories, which only utilizes half the tool’s power for engagement.

  4. A trendy short-form blogging platform, similar to Twitter, but built to showcase multimedia (video, audio, photos, quotes). Lots of newsorganizations are usingTumblr,4 which seems to be popular with a younger demographic (though not many of the students in the class knew about it or were using it). One of my favorites is ShortFormBlog.com, mainly for its inventive layout.

  5. Google Plus is a social network that currently has over 10 million users. Google Plus is also currently invite only, meaning – you can’t just sign up. How will you use Google+? This article explains how people are currently using Google+, and how it will help your social presence. Like Gmail and other Google services in the past, Google has planned to release their Google+ services by invite only (leave a comment with your real email if you want one of my invites, it is hidden). Google+

  6. Storify is a platform that builds stories through curated social media. It’s easily embedded in websites and has been gaining popularity with online media. I think one of the best things about it is it can help bring order to Twitter feeds and it has real potential for long-term stories, like political campaigns.

  7. Prezi is a next-generation presentation tool, which is far more dynamic than PowerPoint and easy to use. The embed at the top of this page was my first time using the tool. Even so, it was created in just a few hours. My only complaint is that the platform has problems with hyperlinks: It was only to embed one for each block of text, which meant I had to create a list of resources outside the presentation. Other than that, it was fun to use.

  8. VuVox integrates multimedia elements into a scrolling platform for presentation. It’s a great way to build a timeline where you have images, video, audio or images available. It’s been around awhile (eBay acquired it in 2008 to use with its auto site) and never seemed to take off. I worry that it will shut down without warning at some point, but that’s one of the drawbacks to using any third-party tools like these. I’ve built a few projects with it. VuVox

  9. For journalists and news organizations, social networks provide an opportunity for connecting with people, distributing news stories and complementing news coverage with feeds from social media. • Reporters can join the networks, converse with people and showcase their stories. It's yet another way for reporters to develop personal brands for their work. • News organizations can create their own pages on social networks, such as a fan page on Facebook, and use that to alert people to important news stories the news organization has published or post other items of interest to its followers. Or they can set up their own social networks, using third-party software like Ning or their own homegrown platforms. • Social networks are great for generating conversations among people about stories. Many news media have found that the volume of reader comments on a story posted on Facebook can exceed comments posted on the news organization's website. Journalism and Social Networks

  10. News organizations can develop widgets that provide feeds of news stories that can be displayed on the personal pages of social network members. See for example the New York Times Widgets page that people can used to embed news feeds from the Times on their personal profile pages or on blogs or other websites. • News sites can use an application like Storify to pull together postings to Facebook, Twitter and other social media sites on a particular topic in the news, especially a breaking news story. • News media can tell first-person stories using Facebook postings, such as the Washington Post's A Facebook story: A mother's joy and a family's sorrow, which published a mother's Facebook postings about giving birth and her  subsequent medical complications. Read also this Poynter article describing why and how the Washington Post story was done. Journalism and Social Networks

  11. People are increasingly learning about news stories via social networks, but the percentage is still small. Only 27 percent of American adults regularly or sometimes get news or news headlines through social networking sites, according to a report by the Pew Research Center released in September 2011. The number increased to 38 percent for people under 30. • During the 2012 presidential primary elections, only 20 percent of people regularly or sometimes got campaign information from Facebook and only 5 percent from Twitter, according to a Pew Research Center survey in February 2012. • A survey by the Reynolds Journalism Institute found that nearly 63 percent of people surveyed said they prefer news stories produced by professional journalists, while less than 21 percent said they prefer to get most of their news from friends they trust. • But Facebook is more popular as a news source among younger people.Among people 18 to 29 years old, 52 percent get news from Facebook, the top news source for the young, according to a USC Annenberg/Los Angeles Times poll in 2012. That  compares with 25 percent of people overall who get news from Facebook. Social Networks as a Source of News

  12. News organizations also need to do more than just post links to stories on Facebook or services likeTwitter. • Instead the postings need to be more informal and conversational, provide commentary on the news and invite people to participate, such as asking them to answer a question or provide suggestions for stories or story angles to pursue. Adding a quality photo to a posting also signficantly increases reader responses, such as likes or comments. • Postings need to be regular, but not overwhelming. So perhaps 5 - 10 posts a day. • There's no optimum length, and both short or long posts can engage people depending on the subject matter. That said, in general 4-5 line posts seem to work best. How Journalists Can Use Social Networks

More Related