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The Largest Basketball Offering Online!

/ NBA. The Largest Basketball Offering Online!. Audience Metrics. (June 2009). =. 12.2 Million Unduplicated Uniques 133.7 Million Page Views (NBA.com U.S. only) 12.6 Million Video Plays (NBA.com U.S. only). +. 8.9 Million Uniques. 4.5 Million Uniques.

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The Largest Basketball Offering Online!

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  1. /NBA The Largest Basketball Offering Online! Audience Metrics (June 2009) = • 12.2 Million Unduplicated Uniques • 133.7 Million Page Views (NBA.com U.S. only) • 12.6 Million Video Plays (NBA.com U.S. only) + 8.9 Million Uniques 4.5 Million Uniques • Benefits of NBA.com & Yahoo Sports/NBA… • Reach: Larger audience than CBS Sports and Fanhouse (formerly AOL Sports), and the #1 Basketball Offering online! • Engagement & Interaction: Exclusive action-packed content engages users to view about 17 million videos per month! • Unique Audience: NBA.com visitors can not be found on other sports properties (% of visitors to NBA.com who DO NOT visit the following sports sites): • NHL.com: 88% • NFL.com: 92% • CBSSports/CSTV Network: 76% • Fox Sports on MSN: 80% • MLB.com: 70% • ESPN.com: 50% NBA.com Demographic Compositions based on Persons 2+ NBA.com Compositions based on Persons 18+ Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online NetView Home & Work Panel (Unique Audience, Audience Overlap, Demographics), @Plan (Sports/Games profile points), Omniture (Page Views, Video Plays). Periods: June 2009 (Unique Audience, Audience Overlap, Demographics, Page Views, Video Plays), Summer 2009 (Sports/Games profile points). * Note: Page Views and Video Plays do not reflect activity on Yahoo! Sports NBA section.

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