1 / 20

The magazine that gives you the power to decide!

The magazine that gives you the power to decide!. The magazine that gives you the power to decide!.

ulani
Download Presentation

The magazine that gives you the power to decide!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The magazine that gives you the power to decide!

  2. The magazine that gives you the power to decide! BUSINESS Magazin provides exhaustive analyses of the economic and business environments in Romania every week. It also brings into the spotlight the less known Romanian entrepreneurs and their strategies. BUSINESS Magazin is the business magazine that presents truly relevant events for the business environment in Romania and in the world in a clear and accessible manner.

  3. Awards For five years, the events that have an impact on the Romanian economy and business environment have been accurately reflected in the BUSINESS Magazin analyses and the awards received during these years are a recognition of the value of the BM brand Nobel Prizes Nobel Economics Prize for Paul Krugman – BUSINESS Magazin columnist (2008) Business Superbrands Romania BUSINESS Magazin, the most voted magazine of the entire press at Business Superbrands (2007) • Romanian Press Club Awards • Economic journalism - Iuliana Roibu – BUSINESS Magazin staff writer (2007) • Young Journalist of the Year Awards • BUSINESS Magazin has won awards in this contest every year: • Finance/Banking (Mihai Mitrica – 2007, Ioana Ursu – 2004),  • Environment and Ecology (Ileana Ilie – 2007) • Science and Technology (Mihai Musatoiu - 2006) • IT&telecommunications (Valentin Birzoi - 2005), • Advertising (Larisa Ghitulescu – 2005)

  4. BM in figures Source: SNA, Oct 2007 - Oct 2008, Universe: All urban, 14-64 years

  5. is read by 81,000 people/issue BUSINESS Magazin is for active people, involved in business, young people just starting their careers and for anyone interested in understanding what happens around them. Is an useful read for people outside the business world, too, who are interested in the trend of the economy and of the society in general.

  6. highest social status Esomar Social Grade According to ESOMAR’s social status ranking methodology there are eight social status categories: The top three of them are representative for BM: • Category A: Top level managers and professionals with a higher education • Category B: Managers, middle level managers • Category C: Employees with a higher education who do non-manual work, owners of small firms Source: SNA, Oct 2007 - Oct 2008, Universe: All urban, 14-64 years

  7. highest social status Age Esomar B Market average Market average Esomar C1 Source: SNA Focus, Oct 2007 - Oct 2008, Universe: All urban, 14-64 years

  8. wealthiest readers BM readers earn 362€ per month on average (double the universe average) BM readers also have the highest income per household (more than 688€ per month) Source: SNA, Oct 2007 - Oct 2008, Universe: All urban, 14-64 years

  9. BM in percentages

  10. Purchasing intentions over the next year

  11. Universe

  12. Reports about and explains what happens in the economy Editorial content Prim plan (Forefront) News that sum up the last seven days in business, the most important statements and figures that express trends in the business environment. Cover Story Reflects all the facets of the most important economic event of the week Analize (Analyses) Articles that capture the trends of the most dynamic industries. Reportaje (Reports) Reports about the most important deals, the most relevant public figures, events, interviews with the leading actors of the business world Business Hi-tech Latest information from the technology, telecom, online, new media, television industries. Newest technologies and gadgets, recommendations of specialised sites, analyst comments.

  13. Local and international information Editorial content Special A section dedicated to the international events that have an impact on Romania. Includes articles written in partnership with New York Times and a dedicated “Eastern Business” chapter, about the most important events in the countries in the region (Central and Eastern Europe) Arta si Societate (Arts & Society) Lifestyle beyond business. Includes articles about trends in fashion, watches, music, travel, books, food, cars, luxury, namely everything that makes up the good life. Cifrele saptamanii (Figures of the week) Trends of the local and foreign stock market and macroeconomic indices. • Ultimul Cuvant (Final Say) • Exclusively for Romaina, the best NYT columnists: • THOMAS FRIEDMAN (winner of 3 Pulitzer Prizes) • PAUL KRUGMAN (professor of economics and international affairs at Princeton University) • UMBERTO ECO (has taught at the most famous universities in the world, and has Doctor Honoris Causa degrees from more than 50 of them)

  14. Catalogues and supplements March April May June, December November

  15. Online www.businessmagazin.ro One of the most interactive economic websites in Romania, which gives its readers the ability to comment on articles and post articles of interest in their turn. - 114,108 unique visitors/month - 320,206 page displays/month (source: SATI, Jan ‘09) BUSINESS Magazin newsletter offers its readers a quick way to select useful and interesting information. Over 17,000 subscribers businessmagazin.ro on the mobile phone access to the business analysis directly from the mobile phone browser

  16. Events BUSINESS Magazin Club BUSINESS Magazin brings together the leaders of the business community, the representatives of the authorities, of the cultural scene or opinion leaders for an informal discussion every month during an event that is specific to the business environment – BUSINESS Magazin Club. BUSINESS Magazin awards for young top executives BUSINESS Magazin offers recognition of performance in business of the young executives during an event that brings together the representatives of the business community.

  17. General information 205 x 275 mm weekly Wednesday 64-80 plus covers 3.5 RON national Format Frequency Issue day No. of pages Price Distribution Source: SNA, Oct 2007 - Oct 2008, Universe: All urban, 14-64 years

  18. Rate card Payment will be made in RON at the exchange rate valid on the date of the fiscal invoice Rates do not include VAT (19%). Special positioning charge - 10%.

  19. Technical requirements for layouts For layouts of less than 1/1 page (Available sizes: See layout sizes in the offers) Macintosh files saved as binary-encoded *.EPS, 300 dpi final colour print resolution, created in one of the following applications: Quark Xpress, Free Hand, Adobe Illustrator. Layouts will be sent either on magnetic support or by e-mail and must come with a proof print. Submission deadlines: Order submission deadline: at least 10 business days before the issue date Layout submission deadline: at least 7 business days before the issue date

  20. Contact information Sales Manager Business Press Division: Dragos STAN Phone: 0742 100 630 e-mail: dragos.stan@mpg.ro Sales Manager BUSINESS Magazin: Ovidiu TANASE Phone: 0746 157 010 e-mail: ovidiu.tanase@mpg.ro Sales Manager BUSINESS Magazin: Luminita MANTA Phone: 0744 588 846 e-mail: luminita.manta@mpg.ro

More Related