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Date range 27/2/2014 – 25/03/2014

Social Media Listening Report for # QUIKPRO 2014. Date range 27/2/2014 – 25/03/2014. Compiled by: Jenny Devine | Social Media Channel Manager t: (07) 3212 3002 | e: jenny.devine@boq.com.au | facebook.com/BOQOnline | twitter.com/boq. 2. Intro.

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Date range 27/2/2014 – 25/03/2014

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  1. Social Media Listening Report for #QUIKPRO 2014 Date range 27/2/2014 – 25/03/2014 Compiled by: Jenny Devine | Social Media Channel Manager t: (07) 3212 3002 | e: jenny.devine@boq.com.au | facebook.com/BOQOnline | twitter.com/boq

  2. 2 Intro • This report provides insight into the Social Media engagement generated by BOQ’s involvement in the Quiksilver Pro 2014. • Date range covers all mentions leading up to and during the promotional period. BOQ supported the Quiksilver pro with two main activities in social media this year: • Social Media engagement with ASP, Quiksilver, Roxy and fans of the pro. • An Instagram Photo contest asking users to “tell us the local bank you love”.

  3. SM Engagement Results • BOQ Created SM conversations and engagement in a number of ways: • Using BOQ SM Channels to engage with the official channels of ASP, Quiksilver and Roxy by re-tweeting, liking, sharing and comment on their content. • Using BOQ SM Channels to engage with fans of the Quiksilver Pro. • Generating our own content that was picked up by the official channels of ASP, Quiksilver, Roxy and fans of the pro. • The SM conversations generated by BOQ resulted in: • 7217 mentions of the BOQ Brand (Post’s about the BOQ Brand, direct mentions using BOQ’s twitter handle or posting on the BOQ Facebook page.

  4. Results per channel • Each direct mention of the BOQ Brand has a potential reach, this is the audience of the tweet/post. • Potential follower reach of twitter mentions: 7,220,869 • Total reach of Facebook audience: 551,816

  5. Who/What/How • The most engaged mention of BOQ was the announcement from ASP of the winners of the QSP: • The number of mentions of the @BOQ Twitter handle resulting from this tweet on the 11/3/2014 was • 1004 in less than 24 hours. • Potential follower reach = 2,391,736 • Twitter users from around the world were exposed to our brand:

  6. Instagram • Love your local bank Instagram promotion. • Instagram a photo of your local bank and #lovekirra, #lovesnapperor #lovegreenmount. Tell us in 25 words or less why it’s your favourite bank for your chance to win one of three Darren Handley Surfboard valued at $850. • Total of 334 entries

  7. Potential BOQ Brand Reach of 2 Million • The people who generated the 10,000 tweets that mentioned @BOQ, had a total of 2,055,795 followers, this is the potential reach.

  8. Campaign vs Brand • Tweets that mentioned @BOQ focused on the donation and cause. • Tweets for the overall campaign focused on the fanbase….

  9. $1.00 per Facebook Like • The twitter promo was over in 24 Hours, so we decided to run a Facebook “Likes” promo on the evening of Telethon 9-11PM. • $1.00 per like of the Telethon7 Facebook page up to $10.000 • Telethon began the evening with 35,475 Facebook Likes, by the end of Telethon evening, they had 65,000 Facebook Likes. This continued to grow and is now at • 74,614 fans!

  10. Summary • Tweets for #Telethon7 – 2.1 Million with a potential reach of 4 Billion. • Tweets mentioning @BOQ – 10 Thousand, with a potential reach of 2 Million. • Telethon7 Facebook Fan increase of 50,000. • Worldwide brand exposure for Telethon7 and BOQ • Learnings – You can’t control or stop twitter!

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