1 / 46

Ljubljana

Ljubljana. Online Approaches In Print Media. Online Approaches In Print Media or …. Online Approaches In Print Media & Print Approaches in Online Media. Advantages and Disadvantages.

ulf
Download Presentation

Ljubljana

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ljubljana

  2. Online Approaches In Print Media

  3. Online Approaches In Print Media or …

  4. Online Approaches In Print Media & Print Approaches in Online Media

  5. Advantages and Disadvantages

  6. “A word on the page at some level partakes of--participates in--the whole history of words on pages, plays in that arena. Reading it, we accept certain implicit notions…The word on the screen is not opaque, does not dead-end; it is emergent, manifests itself physically from a somewhere inaccessible to the reader.“Sven Birkerts writer of ‘Gutenberg Elegies’

  7. Marketing & Revenu • Time & Accuracy • Audience & Distribution • Standards & Creativity • Feedback & Interaction • Quality & Speed

  8. Marketing & Revenu

  9. Time & Accuracy

  10. Audience & Distribution

  11. Standards & Creativity

  12. Feedback & Interaction

  13. Quality & Speed

  14. Marketing & Revenu • Time & Accuracy • Audience & Distribution • Standards & Creativity • Feedback & Interaction • Quality & Speed

  15. Examples

  16. Magazine: 1,3 million copies Site: 1,8 million unique p/mnth

  17. Magazine: 1,6 million copies Site: 200.000 unique 6 mnths

  18. Site: 300.000 unique 1 mnth Partner w/ 40 magazines

  19. Magazine: 1 million copies Site: 1,6 million unique p/mnth

  20. Magazine: 350.000 Site: 400.000 unique p/mnth

  21. Magazine: 750.000 4 x

  22. Tips 5 for online and 5 for print online & print

  23. Tip 1 Fixed & guaranteed distribution online

  24. Tip 2 Invest in quality content online

  25. Tip 3 Stick to deadlines online

  26. Tip 4 Define your audience online

  27. Tip 5 Create a Brand online

  28. Tip 1 No space for number 2 print

  29. Tip 2 Abuse available technology print

  30. Tip 3 Interact with readers print

  31. Tip 4 Earn readers print

  32. Tip 5 Experiment & learn print

  33. 1| Fixed distribution 2| Quality content 3| Stick to deadlines 4| Define audience 5| Create a brand 1| Be number 1 2| Abuse technology 3| Interact with readers 4| Earn readers 5| Experiment & learn Tips online print

  34. Feedback Sander Remans Sander.Remans@ilsemedia.nl

More Related