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Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14

Shop ‘n Save Day at the Ballpark with Coke and St. Louis Cardinals. Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14 Program Elements: Wainwright Replica Batting Practice Jersey : for all kids 15 & under attending game with ticket

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Timing : 4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14

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  1. Shop ‘n Save Day at the Ballpark with Coke andSt. Louis Cardinals • Timing:4/16 – 5/27 (6 weeks) ; Shop ‘n Save Cardinals Day, Saturday 5/31/14 • Program Elements: • Wainwright Replica Batting Practice Jersey: for all kids 15 & under attending game with ticket • Sweepstakes tied to Core Shopper: Win a “Family Fun Pack” to the Coca-Cola and Shop ‘n Save Day at the Ballpark • (1) Grand Prize: Cardinals Memorabilia, 8 game tickets, 8 “Free hotdog and a Coke” vouchers • (10) 1st Prizes: 4 game tickets, 4 “Free hotdog and a Coke” vouchers • Shop ‘n Save HQ ticket package: • 160 terrace reserve tickets with 160 “Free hotdog and a Coke” vouchers for Shop ‘n Save employees • Cardinals All-Star Suite for Shop ‘n Save headquarters management team (20 tickets) • Honorary First Pitch: Shop ‘n Save representative will throw out the first pitch, with one guest to accompany him/her on the field. • Merchandising/Marketing Assets: • Marketing: Sweepstakes messaging on SNS facebook, SnS website promo page and ad blocks (1-2) • Display: 5 week themed display linked to SNS ad calendar. See attached.Sweepstakes will be text to win at display. • Signage: Customized, St. Louis Cardinals thematic messaging, informing shoppers about the jersey gift and family pack sweepstakes POS Needs Update • Key Benefits: • Deliver profitable incremental sales via consumer marketing program • Deliver on Supervalu’s “Neighborhood” play to win by providing shoppers with use of local assets

  2. Shop ‘n Save Day at the Ballpark St. Louis Cardinals – Phase 1 • Thematic Display Shopper offers: • Wk of 4/16 • 12pks/8pks 4/$11 (200cs) • Powerade B10G5F (40cs) • 2 Liters (30cs) • Wkof 4/23: • 20pks 2/$11 (200cs) • Powerade 32oz .79 (40cs) • Sixers $1.99 (20cs) • Wk of 4/30: • 20pks (200cs) • Powerade 32oz B10G5F (50cs) • 2 Liters (20cs) • Wk of 5/7: • 20pks 2/$11 (200cs) • 12pk Flavors 3/$9 (50cs) • Powerade8pk $3.99 (20cs) • 2 Liters (40cs) • Wkof 5/14 • 20pks 2/$11 (200cs) • Powerade 32oz .69 (80cs) • 2 Liters (30cs) • Wkof5/21 • 12pks/8pks 4/$10 (200cs) • Powerade 32oz .69 (80cs) • 2 Liters (30cs) SVU Wk8, 9, 10, 11 POS POS Needs Update SVU Wk 12, 13 POS

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