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BATNA. BATNA - Best Alternative To a Negotiated Agreement The best alternative that satisfies your interests in the event of no Agreement Dealing with Alternatives • Know your BA TNA. - Invent and explore a wide range of alternatives - Choose the best. • Improve your BA TNA, if possible.
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BATNA • BATNA - Best Alternative To a Negotiated Agreement • The best alternative that satisfies your interests in the event of no • Agreement • Dealing with Alternatives • • Know your BA TNA. • - Invent and explore a wide range of alternatives • - Choose the best. • • Improve your BA TNA, if possible. • • Estimate their BATNA. • - Is it as good as they think? • - Can you legitimately change it?