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Harley-Davidson

Harley-Davidson. Kaya Facey Peter Brown Shoukry Fauntleroy Stefanie Akkerman Vilma Taipi. “We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences.”. The History. 1903: 4 men in a shed produce a bike that runs for more than 100.000 miles

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Harley-Davidson

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  1. Harley-Davidson Kaya Facey Peter Brown Shoukry Fauntleroy Stefanie Akkerman Vilma Taipi

  2. “We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences.”

  3. The History • 1903: 4 men in a shed produce a bike that runs for more than 100.000 miles • 1904: first dealer opens shop in Chicago • 1910: first use of Logo

  4. The History • End 1910’s: many motorcycles are produced for the U.S. military • 1920’s: Harley-Davidson is the biggest producer of motorcycles in the world • 1930’-1950’s: only other producer of motorcycles is Indian

  5. The History • 1956: Elvis poses • 1987: listing on NY Stock Exchange • 1980’s near Bankruptcy

  6. Product Development They started out with this…

  7. Product Development Anno 2009

  8. Where are they now? • New challenges of these times • Efficiency is everything • Market research, Customer Relationships and cutting costs…RFID

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