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RURAL ENTERPRENUERSHIP. WHAT IS RURAL ENTREPRENUERSHIP?. Rural Entrepreneurship is that entrepreneurship which ensures value addition to rural resource in rural areas engaging largely rural human resources. Features of Rural Industries.
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WHAT IS RURAL ENTREPRENUERSHIP? Rural Entrepreneurship is that entrepreneurship which ensures value addition to rural resource in rural areas engaging largely rural human resources.
Features of Rural Industries • Rural industries are labour intensive, thus have high potential in employment generation. • High potential for income generation in rural areas. • Very low investment in plant and machinery. • Low gestation period. • Use of locally available raw materials. • Use of traditional skills. • Products are either essential mass consumer goods or handicrafts. • Limited markets.
TYPES OF RURAL ENTERPRENUERSHIP • Individual entrepreneurship • Group entrepreneurship • Farm entrepreneurship • Co-operatives entrepreneurship • Artisan entrepreneurship • Merchant & Traders entrepreneurship
OBJECTIVES • Proper utilization of local resources • Employment generation • Prevents rural exodus • Foster economic development
OBJECTIVES • Earnings of foreign exchange • Produces goods of consumers choice. • Entrepreneurial development.
NEED FOR RURAL ENTREPRENEURSHIP Employment Opportunities Rural urban migration Improve per capita income Balanced regional growth Basic amenities
NEED FOR RURAL ENTREPRENUERSHIP 6. Reduce social problems 7. Better Career option 8. Promotion of traditional art 9. Improving standard of livings of people
PROBLEMS O • Lack of infrastructural facilities. • Non-supportive attitude of financial institutions. • Lack of technical know-how.
PROBLEMS • Lack of technical know-how. • Lack of communication facilities & market information. • Lack of warehousing facilities. • Lack of quality management.
BETTER ENTREPRENUERIAL PRINCIPLES THAT MUST APPLIED TO RURAL DEVELOPMENT • Better distribution of farm produce resulting in rural prosperity. • Alternative occupation for rural youth. • Formation of big cooperatives. • Optimal utilisation of local resources in entrepreneurial venture by rural youth.
MansukhbhaiJagani developed a motorcycle- based tractor for India’s poor farmers, which is both cost effective and it costing roughly $318, and fuel efficient ( it can plow an acre of land in 30 minutes with 2 liters of fuel). After 4-5 years of experiments, Mansukhbhai developed an attachment of a moterbike- a multi purpose tool bar-in 1994. This could be attached to any 325cc motorcycle by replacing the rear wheel with an assembly unit. This ‘super plough’ called Bullet Santi, can carry out various farming activites like furrow opening, sowing, inter culturing and spraying operations.
A farmer Mansukhbhai Patel, invented a cotton stripping machine that has significantly cut the cost of cotton farming and revolutionised India’s cotton industry. Patel who studied upto Class X, invented a cotton stripping machine in 1991. Patel’s machine helps in removing cotton from semi opened and unopened shells of various cotton varities. The machine has who a United State Patents.
MansukhbhaiPrajapati, a potter, invented a clay non stick pan that cost Rs100 and a clay refrigerator that runs without electricity for those who cannot afford fridge or their electricity and maintenance costs. Durind 2001 earthquake, all earthen pots were broken. “ Some people told me the poor people refrigerator’s are broken. They reffered to the ‘matkas’ (pots) as refrigerator. It struck me then that I must try to make fridge for those who cannot afford to buy a fridge,” says Prajapati. The Patent winning Mitticool has been the most challenging product for him. It needed a lot of experimenting. He started work on it in 2001, the product was finally ready by 2004. in 2005 he started the non-sticltava (pan) business. ‘My wife could not buy a non-stick tava as it was very costly. So I thought many people would be facing the same problem. That’s when I designed the non-stick tava’s priced between Rs 50-100.” he says.
Social entrepreneur Anshu Gupta who founded GOONJ, a system that transfers used clothing and household goods from India’s rich to its poorest communities, also featured on the Forbes list. Gupta collects 30 tonnes of cloth every month and distributes it across 20 states. “He has an amazing reach a simple network and excellent supply chain management.” Anil Gupta said.
Next on the list is Future Group chairman KishoreBiyani. Called the Sam Waltson of India, Biyani’s Company operates about three million square feet of retail space in 25 Indian cities.
DR. ANAND KARKE Founded ARTI (Appropriate Rural Technology Instituted) in April 1996
‘‘THE BEST REASON TO START AN ORGANISATION IS TO MAKE MEANING – TO CREATE A PRODUCT AND SERVICE TO MAKE A WORLD BETTER PLACE.’’