The current state and prospects of entrepreneurship education by co-operatives in Finland

1. The currentstate and prospects of entrepreneurshipeducationbyco-operatives in Finland Miia Maijala 5.7.2012

2. Today: Introduction Proacademy Bachelor’sthesis Co-operatives in Finland Entrepreneurshipeducation Finland, state of affairs 2015 Co-operativevalues Previousstudies Interviews & questions Currentstate Role of co-op Challenges Prospects Conclusions Contact

3. Studententrepreneur in Proacademy Unit of entrepreneurship of Tampere University of Applied Sciences Bachelor of Business, Dec 2012 Versio co-operative Entrepreneurshipeducation, coaching, creativity, leadership and management

4. Proacademy http://vimeo.com/34897877

5. Bachelor’sthesisfor YVI & Pellervo YVI = virtuallearningenvironment of entrepreneurshipproject PELLERVO = Confederation of Finnish Co-operatives Cooperationbetweenco-operatives and educationalinstitutions Themeinterviews of 11 Finnishco-operatives Discovering the currentstate and prospects of entrepreneurshipeducation Concentration on co-operatives outside educationalinstitutions

6. Co-operatives in Finland The Co-operative movement since the turn of the 20th century started by the formation of PELLERVO in 1899 The most co-operative country in the world with respect to total turnover of co-operatives in relation to GNP or total number of members in relation to population About 21% of Finland’s GDP beinggeneratedfrom the co-operativesector The membership of co-operative enterprises in Finland over €6,9m (population: 5,2m inhabitants)

7. The joint turnover of co-operative business reached over €29m (2009) Number of co-operatives 4 300 (2010) Few, but large: 10 co-operatives in the Global 300 with SOK the highest at 27 Statistics: New, small co-operatives founded mostly by rather young, well educated town residents – new trend after being seen as old fashioned

8. Entrepreneurshipeducation ”…learners develop their knowledge, skills and attitudes and mode of operation, enabling them to act in an entrepreneurial manner in their own lives with others. All this facililitates the learner’s future operation in the labour market, either as an entrepreneur or in the employ of others.” ”…part of lifelonglearning; … question of life management, interaction, self-guided action, a capacity for innovation and an ability to encounter change.” Guidelines for entrepreneurshipeducation Ministry of Education 2009

9. “…its components are an active individual with initiative, an entrepreneurial learning environment, education and training and active and enterprise-promoting policy in society.” ”An entrepreneurial culture and proceduresarebestrealised in cooperationwith the operationalenvironment… guidelines… stress networking amongst different forms of education, business and industry, organisations, administrative and political decision-makers and pupils/students’ families.”

10. Entrepreneurialoperationneeded in Finland Advancingsocietyfounded on entr. activity Economicwelfareentailsstrong and competitiveentr. Rapidchange in society, positiveeconomictrendsspur business development Demand for youngpeople in business Baby-boomerstransfertheirbusinesses to nextgeneration Demands of working life growing

11. Projectedstate of affairs in 2015 Positiveentr. culture and attitudeclimate Networkinghasintensified Ent.ed. asolidpart of corecurricula Integratedmorerobustly into business strategies and developmentplans Researchrelating to entr. learningenvironments and pedagogysteppedup Inherentpart of the initialtraining of teachers

12. Co-operativevalues & principles VALUES Co-operatives are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity. In the tradition of their founders, co-operative members believe in the ethical values of honesty, openness, social responsibility and caring for others. PRINCIPLES 7- Concern for Community Co-operatives work for the sustainable development of their communities through policies approved by their members.

13. Previousstudies Master’sthesis ”Just try!” –Companies’ viewpoint on entrepreneurshipeducation, Lehtoranta & Varis 2011 Lappeenranta University of Technology Articles in International Journal of Co-operative management The state of co-operativeentrepreneurshipeducation in Finland: an Explatorystudy Entrepreneurshipeducation as part of corporateresponsibility The role of co-operativeentrepreneurship in the virtuallearningenvironment of entrepreneurshipeducation Co-operatives in the entrepreneurshipeducation at Finnishuniversities of appliedsciences By Seikkula-Leino & Troberg & Ruostesaari

14. Interviewedco-operatives

15. Questions Whicheducationalinstituteshaveyoudonecooperationwith? Whatkind of cooperation? Why? Haveyou set targets? The benefits and opportunities? The challenges?

16. Doyoubringforwardcooperative idea and business type? Whatcouldfacilitate the cooperation? ICA: ”Cooperation is a value-based business modelthatsolvesproblemsthattoday’sworldfaces” Howdoyouseeyourcorporate social responsibility as a co-operative?

17. Cooperationwith Alllocalschoollevels, 60% withsecondary and vocationalschools Most common ways interships (70%) and sponsoring (60%) Also lectures and company visits

18. Why? Companyimage, positivevisibility 70% To findemployees 40% Offerexperiencefromworking life Complementcurriculum and educate Updateteachers’ knowledge of working life Get freshideas Sales

19. CSR Participate & takecare of localcommunity Fundraising Withmembersfromtombuntilgrave–encourage to studies Promotinghealthy, drug-freeway of life Improve business locally Promoteco-opspirit -> encourage to start a company

20. Doyoupromoteco-opspirit and business type? Yes, absolutely! Everytime 20% Wemightmentionaboutit 20% No, notreally 60%

21. Shoulditbepromoted? Absolutely! 70% Hugedifferencebtwstockcorporations and co-ops Webenefitmembers & owners Growingneed in modernsociety Corporateresponsibility Way to differentiate Unknown business model Lowerstep to entrepreneurship No need for it 30% - Only a business type, nothingmore

22. Challenges? Notenoughtime and resources Lack of information on whatcouldbedone Difficult to cooperatewitheducationalsystem and timetables Lack of diversity in local educational institutions Differences in seeing the importance of entr.ed. inside the company – seen to take too much effort & not enough value in return Lack of material of co-op spirit

23. Comparison to companies of other business types Takingpart is meaningful and necessary Interactionwithlearninginstitutions and realisticimageaboutworking life Lessdue to owninterest, more to affectyoungpeople Corporateresponsibilitymoreimportantthanfinancialbenefits Notsufficientobjectives and factors to measure the success Notlong-lasting, ifbothpartiesdon’tbenefit Learninginstitutionshavehardtimewithkeepingup the changes in business life Important to have an affect on futurestaff Need for tools, bringingcompanies & institutionscloser

24. Future Informationmaterial (Tools in developmentby YVI) Differentways to cooperate Promote the benefits for companies Educatingteachers Awareness of entr.ed. organisations and projects Reminder of co-opvalues Bringing out goodpractises Raisingconversationabout the importance of cooperation

25. The finalproduct Final version in August-September Thesiscanbefoundfrom YVI webpageswww.yvi.fi

26. Thankyou! Miia Maijala +35840 8382 899 miia.maijala@biz.tamk.fi www.proakatemia.fi/en

27. Henkekumppanien logot – Jonna hoitaa tämän!