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Give Trout a Chance!

Give Trout a Chance!. WHY. …. WHO. …. …. …. HOW. …. …. …. Supporting NGO. Sponsor Retailer. Total Catch. Actual River Fishing Spot. Leader Board. Personal Catch. RESULTS. Round 1- Fall 2013 10 days 42,000 virtual trout caught 42,000 real trout stocked in Bulgarian rivers

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Give Trout a Chance!

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  1. Give Trout a Chance!

  2. WHY …

  3. WHO … … …

  4. HOW … … …

  5. Supporting NGO Sponsor Retailer Total Catch Actual River Fishing Spot Leader Board Personal Catch

  6. RESULTS • Round 1- Fall 2013 • 10 days • 42,000 virtual trout caught • 42,000 real trout stocked in Bulgarian rivers • >7,000 FB players • 10min average time per user spent ingame • >4 800 new fans for Lidl Bulgaria FB page • >70,000 impressions • Round 2 – Spring 2014 • 15 days • 67,917 virtual trout caught • 70,000 real trout stocked in Bulgarian rivers • 9,779 FB players

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