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How to Compete with Westermo. Presented by Marketing Dept. September 2010. Westermo Background. Established in the early 1970s, focusing on Industrial Data Communications The head office is located 150km southwest of Stockholm in Sweden
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How to Compete with Westermo Presented by Marketing Dept. September 2010
Westermo Background • Established in the early 1970s, focusing on Industrial Data Communications • The head office is located 150km southwest of Stockholm in Sweden • Subsidiaries in Sweden, UK, Germany, France, and Singapore
Westermo provides wide product lines for Industrial Data Communications, not only focus on Ethernet technology, but also cover PROFIBUS, GSM, Radio, and ISDN technology. Thus, there’re only few choices of Ethernet switches. Lantech is focusing on Ethernet from Edge to Aggregation and since Ethernet is Open protocol, Compatibility is always the key element for Ethernet switch. Lantech provides wide product lines of Ethernet switches. Product Portfolio and Comparison
Westermo Portfolio • Switches • Modems • Repeaters • Converters • Adapters
Lantech Portfolio Hybrid model:LES-2400-RPS 2-Year Warranty for Business Switch
Lantech market positioning Enterprise/Commercial Cisco Foundry HP ATI, etc. Industrial Automation Siemens Hirschmann MOXA Ruggedcom Westermo Convergence Commercial/Industrial Lantech Surveillance, Enterprise, WISP Infrastructure, etc. Industrial Control and Automation Focused solutions (specialized Certifications), etc. Transportation Control, IP Video, IP Security/ Surveillance, Building Automation, FTTX Active Optical Networks, Environmental Harsh Environments, etc.
With the strong and professional background in IP network field, Lantech’s provides the best Ethernet switches. Extensive experience on network lab test with conformity and compatibility tests with world-leaders including Cisco. Lantech provides various product lines for a complete industrial Ethernet network solution, including unmanaged, managed, PoE, IP67, IEC61850, and DNV series while Westermo only provides few choices. How do we compete?
Product Roadmap 2010~2011