LECTURE ON FLORIST SHOP DESIGN &CAFETERIA

1. LECTURE ON FLORIST SHOP DESIGN &CAFETERIA PREPARED BY MANISH KUMAR LECTURER ARCHITECTURE AT GOVT. POLY. FOR GIRLS PATIALA 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

2. GENERAL • Business opportunities are huge in these days and demand of florists increases many folds in peak season and these peaks of high demands are almost distributed throughout the year for example • New year • Valentine • Teacher’s day • Marriage seasons • Christmas etc. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

3. GENERAL •  These occasions make up the largest part of the business and apart from all these flowers can be used for • Personal enjoyment • Celebrate birthdays •  Anniversaries • Offerings for prayers • Thank-you • Get well wishes etc. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

4. INTRODUCTION Floristry is the production , commerce and trade in flowers. It all involves- • Flower care and handling • Floral design or flower arranging, merchandising • Display and flower delivery 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

5. INTRODUCTION • Wholesale florists sell bulk flowers and related supplies to professionals in the trade. • And retail florists offer fresh flowers and related products and services to consumers. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

6. INTRODUCTION • Florist shops, along with online stores  are the main flower supplying agencies. • Supermarkets, garden supply stores and filling stations also sell flowers. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

7. FLORAL ART Floralart is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliage, herbs, ornamental grasses   plant materials etc. Florists are people who work with flowers and plants, generally at the retail level 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

8. Designing a florist shop • Before starting to discuss any thing regarding design I just want to make it clear that there are no ridged or set rules of designing & what we do is- • Understand the location. • Estimate the available space. • Prioritize our requirements. • See the Budgets etc. and try to fit in various activities / functions in best possible manner & following slides will help you in doing all that. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

9. Designing a florist shop No matter what the setup you choose, your florist shop is going to be attractive, with colourful blooms and fresh scents throughout the space. Although every florist shop might be pleasing to the eye and nose, not every shop is appropriately organized to maximize your efficiency and improve your customers' experience. Set up a florist shop that is logically and thoughtfully organized.

10. Designing a florist shop • Place your counter near the front of the store. Have it staffed by a florist or a sales associate at all times; this individual can greet customers as they enter and be available to answer any questions they have. • If your counter is hidden between flowers, your customers might have trouble tracking you down to place an order or ask a question. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

11. CASH COUNTER 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

12. Designing a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

13. Designing a florist shop • Create attractive window displays to draw in customers. • Your florist shop needs to appeal to the senses, and a visually appealing display that potential customers can see from the street . • Show the community what your shop has to offer. • Use in-season flowers or bouquets that are special in your window displays to reflect what you're currently selling. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

14. Designing a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

15. Designing a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

16. Designing a florist shop • Organize flowers throughout your shop. So that customers can pull flowers as they please for their own custom bouquet. • Use a logical organization for the flowers. For example, you can organize flowers by colour, which makes selection easy for customers since most will have a colour scheme for their floral arrangement in mind when they enter your shop. • Place flowers in baskets with the blooms exposed, and place a sign on each basket indicating what type of flower it is. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

17. Designing a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

18. Designing a florist shop • Create a consultation area in a more private part of the shop. • Set up a table and chairs so that you can sit down with customers to go over their flower choices. • This is particularly useful if your shop will cater special events, such as weddings. • Have a copy of your portfolio on the table so that customers can check out your past work, which might inspire the floral choices for their own event. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

19. Designing a florist shop Display area should be properly lit. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

20. Designing a florist shop • Adorn the walls with pictures of past work. • You can showcase your best work with framed photos. • This can impress customers and give them ideas for the type of floral arrangement they want. • Even videos can be used to show them complete wedding sets/ venue decorations etc. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

21. Designing a florist shop Roof mounted projector can display all your past good works and it can help customer’s plan their choices more effectively. With this you can show lot many things in a small shop also 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

22. Designing a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

23. Designing a florist shop By now we can understand that florist shop can have following activities/functions • Display/shelve areas( these can be of many types) • Clients meeting area. • Preparation/working counter. • Coolers. • Cash /booking/delivery counters • Storage space etc. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

24. Designing a florist shop Shop can be divided into two primary sections: the front, where customers are free to roam; and the back, where employees assemble arrangements, store supplies, and keep files. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

25. Planning Set aside an appealing nook in the front portion of the shop where you can sit and meet with customers at length and discuss about their plans for weddings and other events. • Place a small table and chairs in this meeting area 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

26. Planning • We can separate the front portion of the shop from the back portion with a counter. • Counter for cash register, telephone, credit card machine, packets of floral preservative, small cards, pens, and plastic card picks. Seethe lightings provided 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

27. Planning • Leave plenty of room for customers to walk around in the front portion of the shop. Make sure walkways are wide enough to accommodate customers who use wheelchairs. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

28. Designing a florist shop Most stores have a back section in which the designers can work on orders with more privacy. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

29. Designing a florist shop • Set up shelving for items other than flowers in the shop, so there is a good and constant customer flow. Avoid dead ends and blind alleys where you cannot see customers. Shelving 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

30. One point perspective showing interior of florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

31. One point perspective showing interior of florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

32. Perspective showing interior of florist shop Variation in height of cuboids will create interesting display. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

33. Work /preparation Area • Create a main work area where you will make your arrangements. It should be away from customer traffic, but close enough to customers so that you can see the front door if you are the only one in the store. • A good place to locate your work area is behind the checkout counter because you can stop what you are doing to take orders and check out customers. • If it's close enough to the display area you can chat with a customer and continue working, if needed. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

34. Work/preparation Area • Set up a table to wrap flower bunches that the customer has chosen. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

35. Working counter of a florist shop Provide sufficient storage space for all that is needed to prepare good flower arrangement. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

36. Working counter of a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

37. Working counter of a florist shop Provide space for dustbins in the working area . And avoid clutter. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

38. Sketch showing working counter of a florist shop This is another slide showing sufficient storage spaces along working counter 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

39. Working counter of a florist shop 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

40. Display/shelve Area Stepped display of potted plants and flowers 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

41. Display/shelve Area 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

42. Display/shelve Area Beautiful display area of florist shop with easy to clean metallic finish shelves. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

43. Display/shelve Area • Display other merchandise, such as potted plants, vases, baskets, cards and stuffed animals in the front portion of the shop. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

44. Display/shelve Area Movable circular display unit which can be moved easily , this can give little flexibility in design 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

45. Display/shelve Area Corner unit fits in very effectively in the corner and looks good 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

46. Display/shelve Area • Some shops also stock gift baskets, fruits, and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

47. Display/shelve Area 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

48. Display/shelve Area For flower display, set up shelving in a stair-step fashion with smaller flowers at the top of the shelving and taller flowers at the bottom. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

49. Display/shelve Area Beautiful display area of florist shop with sufficient area for movement of clients. Persons should be able to freely see the display areas. 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE

50. Display/shelve Area For flower display, hanging arrangement may also be arranged as shown 12 SEPTEMBER 2012 PRESENTATION BY-MANISH KUMAR LEC.ARCHITECTURE