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Getting Started with Social media YouTube, We Tube

Getting Started with Social media YouTube, We Tube. Jayme Swain Director, Engage. Getting Started…. Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content Know your audience and know yourself

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Getting Started with Social media YouTube, We Tube

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  1. Getting Started with Social mediaYouTube, We Tube Jayme Swain Director, Engage

  2. Getting Started… • Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content • Know your audience and know yourself • Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating • Set realistic expectations, it takes time to do this well

  3. Existing Platforms • Platforms • YouTube, Facebook, Twitter, Flickr • Engage tools • Commenting, Sharing, Widgets

  4. Facebook • Create a fan page: • Promote your content and interact with over 20 million people who visit the site each month • Send messages to “Fans” of your organization • SEO friendly pages can be found in Google • Tools such as links in news feeds promote viral growth

  5. Twitter • Real-time way to instant message groups of people who are following you • Microblogging service, each “tweet” is only 140 characters • There are over 2.5 million Twitter users • Twitter users respond to two major things: a personal touch, and 2-way communication • To market yourself, include your twitter feed in your email signature, blog, links on your site, etc • Go to search.twitter.com to find people talking about what you’re talking about and reach out to them • To find out who’s talking about you, go to tweetscan.com

  6. Flickr • Flickr is a photo hosting service that now hosts video • Create a Flickr group and invite members of the community to join • Run contests • Take photos and post from events

  7. Engage • Helping stations adopt social media through: • Tools • Best Practices • Consulting

  8. Engage Tools • Social Bookmarking Tool • Flickr Photo Gallery Tool • Comments Engine • Widgets

  9. Engage Best Practices • Introduction to Social Media • Basic Marketing & Promotion on Facebook • Getting Started on Twitter • Basic Marketing with Twitter • Twitter Toolbox • Social Media Monitoring • Managing Blog Comments • Use Keywords to Build Traffic • Promoting Your Blog • Build Your Audience Using Social Bookmarking • Build Your Audience by Linking to the Blogosphere • Community Guidelines Template • Retiring a Blog

  10. Keys to Success • Moderation • Trust your audience • Be transparent • Develop a voice and point of view • Participate • Experiment!

  11. Contact Us Jayme Swain Director jsswain@pbs.org Amy Baroch Senior Project Manager arbaroch@pbs.org

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