Mike Ricciardi President, Topco National Brands 2009

1. Mike Ricciardi President, Topco National Brands 2009

2. is... The leading procurement and service cooperative for supermarket retailers, wholesalers and food service distributors in the United States. is... A member-owned and directed cooperative that distributes all earnings back to its member-owners based on each member’s level of participation. 2

3. Our Strength Annual Retail Rank Company Grocery Sales Collectively, we are the 2nd largest grocery retailer in the U.S. • Wal-Mart (Food Purchases Only) $258.5 • Topco National Brands* $ 77.3 • Kroger Company $ 77.2 • SuperValu $ 45.0 • Safeway $ 44.8 • Publix $ 24.0 3 *Does not include Wholesale Members Sales in Billions Source - Supermarket News January 2009

4. Chandler, AZ 162 Springfield, MA 58 Norfolk, NE Akron, OH 16 Baton Rouge, LA Greenville, SC 222 St. Cloud, MN 34 Birmingham, AL 66 Keene, NH Tyler, TX 156 Abingdon, VA 102 Honolulu, HI 29 Bellingham, WA 34 Matthews, NC 176 Pittsburgh, PA 219 Clifton Park, NY 35 Indianapolis, IN 104 W. Des Moines, IA 224 Parsippany, NJ 27 London, KY Winston-Salem, NC 109 Edina, MN 23 Syracuse, NY 91 Sheboygan, WI 108 Charleston, SC 120 Schenectady, NY 119 Grand Rapid, MI 185 Albertville, AL Williamsville, NY 76 Sparks, NV 18 St. Louis, MO 105 Alabama 42 Colton, CA 165 Sacramento, CA 133 Lake City, SC 78 Sunbury, PA 155 Jacksonville, FL 522 Lubbock, TX 49 Richmond, VA 30 39 TNB Participating Members. Total Store Count ≈ 3,959. Does not include Wholesale members

5. Topco National Brands Members Headquarters Locations Washington Maine Montana North Dakota Oregon Minnesota New Hampshire Vermont Idaho Wisconsin South Dakota Massachusetts Wyoming New York Conn Rhode Island Michigan Pennsylvania Iowa New Jersey Nebraska Illinois Nevada Ohio Maryland Delaware California Utah Indiana West Virginia Colorado Virginia Kansas Kentucky Missouri North Carolina Tennessee Arizona Oklahoma South Carolina Arkansas W. Lee Flowers New Mexico Georgia Mississippi Alabama Texas Louisiana Florida 5

6. We function like the headquarters of a National Account Division A Division B Division C • Central Presentation & Decision • Member meetings for program finalization • Turn-key support from Topco National Brands • Execution of member’s commitment • Evaluation of results vs. objectives Operating Companies 6

7. Participating Vendors

8. Strategic Models Common Brands Promotions Special Packs Annual Plans Co-Marketing Seasonal EZ-PIC 8

9. We have multiple go-to-market strategies Strategies are designed to be a menu offering Select the strategy that fits your company and brand All strategies drive for incremental growth This is significantly different than a few years ago Strategic Models 9

10. Strategic Models • Promotions – Incremental performance-based event • Common Brands – Selection of one national brand • Annual Plans – Accelerated focus on selected partners • Co-marketing – Consumer based event • Special Packs – Access to customized product runs • Seasonal- Specific focus on seasonal items • EZ-PIC - electronic alternative to the paper coupon 10

11. Typically one or two week programs Incremental funds for incremental performance Incremental funds applied as an overlay Members cost & local funds do not change Members bill back through normal channels Four Step Process 1. Manufacturer proposes program 2.Topco National Brands responds 3. Manufacturer validates response 4.Topco National Brands executes Promotional Programs Promotional Programs 11

12. Selection of one national brand Usually target smaller categories Typically have multiple national/regional brand options as well as private label TNB conducts a “winner take all” negotiation for the national shelf space only Common Brand Solution Common Brand 12

13. Annual Category Plans Annual Plan • Accelerated focus with selected partners • Larger categories with multiple, competing brands • Vendor provides key strategies for substantial growth with increased funding • Planning is done under local strategic umbrella 13 top

14. Consumer based events Coordinated co-marketing events increase scale and leverage fixed production costs Include retailer who don’t often do these events Co-Marketing & Special Packs Co-Marketing Special Packs 14

15. Seasonal Seasonal • Focus on increasing seasonal volume • Lock up holiday space early Super Bowl Lent Easter Memorial Day 4th of July Back to School Halloween Thanksgiving Christmas 15

16. Offers an electronic alternative to the paper coupon industry Coupon offer/information resides in the POS terminal Savings are in-store, at point of purchase, versus the home Eliminates inconvenience associated with traditional paper coupons Unicous EZ-PIC EZ-PIC 16

17. Working Together 2009 Key Initiatives & Goals Promotions Common Brands Co-Marketing Annual Plans Special Packs Seasonal EZ-PIC TNB Program 17

18. To Unlock Your Category Growth…Contact Mike Ricciardi President – Topco National Brands Phone: (847) 329-3664 e-mail: mricciardi@topco.com Dave Foley Director Phone: (847) 329-3210 e-mail: dfoley@topco.com Bryan Boyle Director – EZ Pic Phone: (847) 329-3666 e-mail: bryanboyle@topco.com Jack Stipp Phone: (847) 329-3212 General Manager Foodservice e-mail: jstipp@topco.com Gary Vanicek Business Development Manager Phone: (847) 329-3313 e-mail: gvanicek@topco.com Chris McCluskey Business Development Manager Phone: (847) 329-3211 e-mail: cmccluskey@topco.com Paul Morrissey Sales Administration Manager Phone: (847) 329-3531 e-mail: pmorrissey@topco.com Donna Ofenloch Phone: (847) 329-3329 Business Development Manager e-mail: dofenloch@topco.com 18