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Can you figure this out??!!

Can you figure this out??!!.

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Can you figure this out??!!

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  1. Can you figure this out??!!

  2. Quackery / Health Fraud Lesson – Consumer Health UnitTSWBAT to analyze an advertisement selling a consumer health product by examining appeals in the ad. TSWBAT differentiate between different advertising appeals by taking notes and examining advertisement examples. http://www.youtube.com/watch?v=YH7_VAMMuog

  3. Quackery vs. Health Fraud • Quackery = Doctor or advertisement that makes false claims • Health Fraud = Advertising, promotion, and sales of products and services that have not been scientifically proven safe and effective

  4. How it works • Plays on human emotion • Weakness and Fear

  5. Why protect yourself from quackery? • Do not want to waste money on products or services that do not do what they claimed • Do not want to use harmful products • You don’t want to delay valuable medical treatment

  6. How to uncover health fraud • Is there a promise of a cure for a condition, which currently has no cure • Quick/Painless Results • Does it claim to work by some “secret formula?” • Sold by phone, door to door, mail order, e-mail, text messages, facebook, twitter, pinterest…. • Promoted by little-known person or group • Serviced through infomercials • TESTIMONIALS

  7. Popular Types of Fraud Products • Beauty Aids • Play on peoples fear of getting old, fat, and promise youth, beauty and sex appeal forever • Wrinkles, Baldness, Weight Loss

  8. Diet Aids • Appeals to our need to feel trim and energetic

  9. Food • Represents the most lucrative areas of quackery. • “Whole Grain”

  10. Fraudulent Devices • Devices that are promoted to cure ailments

  11. Logos / Slogans / Jingles

  12. Who protects us from health frauds? FDA – Food and drug administration Part of the HHS / will recall food, medicine, etc. that prove harmful BBB – Better business bureau Handles complaints about local merchants Consumer advocates People or groups whose sole purpose is to take on regional, national and even international consumer issues. Examples = “Consumer Reports” Magazine; professional health organizations; Yelp

  13. How are we advertised to…..

  14. 5 Factors That Influence YOUR Decisions • Price: brand names cost more, usually well advertised. • Convenience: Pay more for convenience. When we are in a hurry to save time we buy • Family/Friends • Quality • ADVERTISING

  15. Top 10 Advertising Appeals 1 - Brand Loyalty: Convince person that one brand is better then another 2 - False Image Appeal: Implies that certain image will go with certain product 3 - Bandwagon Appeal: Implies everyone else is using particular product 4 - Humor Appeal: Contains catchy slogan that gets your attention 5 - Glittering Generality: Has claim that is exaggerated to appeal to an emotion

  16. Top 10 Advertising Appeals 6 - Scientific Evidence: Includes results of surveys and lab results 7 - Progress Appeal: Emphasizes that a product is new and improved 8 - Reward Appeal: Offers special prize or gift 9 - Sex Appeal: A product that hints it will make a person sexy or attractive 10 - Testimonial: Technique uses a spokesperson to promote the product

  17. Commercials • Do you think you can pick out some advertising appeals in these commercials?! • 1 = Hawaii Chair - http://www.youtube.com/watch?v=E9_amg-Aos4 • 2 = Medifast - http://www.youtube.com/watch?v=Ij7z9QTc4PI • 3 = Axe - http://www.youtube.com/watch?v=vgxxAwue7Fs • 4 = Aflac Insurance (CC)= http://www.youtube.com/watch?v=9okKprTbrCg • 5 = ESPN Sportscenter = http://www.youtube.com/watch?v=DqL2hFMY3LQ

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