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The success of chicken

Presentation for business about Chic fil a.

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The success of chicken

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  1. The Success of Chicken By Anonymous

  2. Background • Chic-fil-A was founded in May 1946 by S. Truett Cathy. • It was based at Hapeville, GA, USA. • First, it was called a Dwarf House, but in 1967, it changed its name to Chic-fil-A. • Right now, company has more than 2,200 stores in USA. • The headquarters are in College Park, GA, USA. • Revenue of 2018 is around 8 billion dollars.

  3. Industry • It is a Fast-Food & Quick-Service Restaurants.

  4. Product • It provides goods, such as chicken sandwiches and milkshakes.

  5. People - employees • Average salary – 8.6 dollars per hour. • Chic-fil-A has around 7000 employees. • The workers are mostly from 16 to 28 years old.

  6. Customers • This business is mostly concentrated on the white Christian people in Southern states. • Chic-fil-A is based on Southern Baptist beliefs that forces the company to be closed on every Sunday and on Biblically important events, such as Christmas or Easter.

  7. Competition and Business Environment • Chic-fil-A has no competition in the workers market as it is the best employer for minors and young adults. • Its competitors are fast food chains, such as McDonalds, Five Guys, and Panera Bread.

  8. Marketing • Chic-fil-A has made a successful advertisement campaign that was launched in 1995.

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