Major Benefits of Variable Data Label Printing

1. Advantages of Variable Data Label Printing Variable data label printing is the new rage. It has been around for quite a while now and technological advancements have certainly bettered them with time. Most of the business owners prefer this digital label printing owing to a number of benefits it offers including perso- nalization, cost-effectiveness, and flexibility. In this post, we will take a look at some of the ma- jor benefits of variable data label printing. 1.Cost effectiveness Variable data label printingallows you to order numerous labels for a number of different SKUs rather than paying for the huge setup costs of different SKUs. Total label order cost will be sur- prisingly low, if you leverage variable data label printing. Numerous same size labels can be grouped into a single run to keep the costs at their minimum best. Per label cost of any given

2. order drops by a significant margin. You can use these labels for varietal names of products, barcode serialization and numbering among others. 2.Personalization “Share your coke with…” campaign is a great example of personalized campaigns. Coke made the most of variable data label printing by putting people’s name on the labels. Personalization made their campaign amazingly popular. Ever wondered how they made it possible? That’s the potential of variable data label printing. It makes marketing and packaging quite engaging and dynamic. Personalization is a major reason what makes variable data label printing so popular. You can surprise your customers in a pleasant way and get an edge over your competitors without having to burn your pockets. Printing labels with pictures of dozens of various animals and birds is a breeze with variable label printing. 3.Design flexibility Combining same size labels into a single order run is pretty easy with variable printing. Color and image variations within one product line are easily possible with this technology. That’s a major reason why businesses simply love this technology. If you want to target different demo- graphics with variations in your campaign to tap the promotional opportunities, you can do that with utmost ease. You can diversify label packaging within a single label order. It can be easily concluded that variable label printing is a great way brands can tell their story in a unique way. 4.File setup Variable label printing also uses excel or .csv sheet to communicate with the digital printer. Va- riable data needs to be organized. Variable images need to have names in the excel sheet. You can also prevent any scaling issues by making sure that all images are of the same size. Hope you found the post useful. Do you need information related to booklet labels or multi- layer labels? Feel free to get in touch with us for any information pertaining to variable data label or booklet label printing. Contact Details:

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