1 / 12

Exceptional product but still brand fails- know the common causes and get rid of them

Branding Dubai is a great way to get ahead of all other competitors as agencies have the talent and research procedures to keep their clients ahead in the market.

Download Presentation

Exceptional product but still brand fails- know the common causes and get rid of them

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Exceptional product but still brand fails- know the common causes and get rid of them www.unisonoagency.com

  2. At initial times when products were simply manufactured, becoming the king of the trade, companies with good sales representatives ruled out the market. But with digitalization and the use of the internet, with many competitors in the market, the scope of marketing and branding started increasing. With such increased business prospects, companies hired branding agencies for dealing with the pains to move further. www.unisonoagency.com

  3. Advertising Campaign Dubai www.unisonoagency.com

  4. Sometimes it happens that you being a newcomer in the market do not realize the importance of branding and because of certain neglecting aspects like not hiring branding Dubai agencies your brand fails. www.unisonoagency.com

  5. It is very important for you to know the reasons for failure so as to stop getting into the pit every time you launch a new product. Reasons for brand failure- • Decreasing brand recall-It is the job of every marketing department of the company to bombard the advertisements every time for getting the customers recall their brands easily. Once the efforts are not made in the right direction, the customer’s starts moving to other brands causing failure of brands. www.unisonoagency.com

  6. False marketing- The process of branding leads to recognition, building a brand identity, a promise which a company makes to their customers. But when companies start moving to product lines which they didn’t promise earlier at the time of market entry, the customers start losing faith in their brands. Such false marketing also leads to brand failure. www.unisonoagency.com

  7. Marketing Agency Dubai www.unisonoagency.com

  8. Expansions with very few resources- This is very common mistake done by a maximum of the big brands working perfectly well in the market, where they start expanding their product lines to those areas where they have minimum resources and no experience. For example, Samsung is well known for its refrigerators, T.V., mobiles, etc but when they started manufacturing air conditioners, this too much expansion left the company in no brand equity across all the segments. www.unisonoagency.com

  9. Too much competition- It is seen in markets having too much competition, the brands starts diluting. The risk increases of being thrown out of the market, which leads to some failures in branding techniques, leading to brand failures. For such reasons companies are asked to grow with branding Dubai service companies that offer their complete and researched support taking the brand with flying colors in the market. www.unisonoagency.com

  10. No service quality- The consumers do stick with brands as they promise to offer after sales services too. But companies that fail to be in touch with their customers, or postponing their complaints, are seen going deep into the failure ditch of the brand. www.unisonoagency.com

  11. Companies with constant branding efforts and market research are very difficult to move from the market. It is not only one single factor discussed above but a combination of factors that leads to brand failure. Avoid getting such hurdles decreasing the image or goodwill if your company. Stay on top and fight your BRAND!! www.unisonoagency.com

  12. Brand Strategy Dubai Contact Bahrain. (+973) 17558787info@unisonoagency.com Believe in Brilliancewww.unisonoagency.com

More Related