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Priprema i objavljivanje rezultata. Preparing a scientific result. So, you did a research, test you hypotheses, introduced new findings and get quality-checked amount of data – how to prepare them to be “user-friendly”?
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Preparing a scientific result • So, you did a research, test you hypotheses, introduced new findings and get quality-checked amount of data – how to prepare them to be “user-friendly”? • Your conclusions should fully rely on the results achieved through a research and on the existing knowledge – do not change/delete/add the data without well-argued peer-reviewed arguments. • A great number of software (Excel, Primer, Grapher, Surfer, Statistica, Matlab, ...), but how to use to them to produce a reliable and readable result
A great number of choices makes you nervous – you should select the easiest-for-you method
To Table or to Graph, that is the question Tables Exact comparisons between data points Excellent for presenting specific data Bar/pie charts Show dramatic comparisons differences not trends make comparisons in sizes, magnitudes, amounts Line graphs Demonstrate movement, change, trends Estimate v. a scale
Simple line drawings are often best • Don’t make graphs and tables complicated • The audience can’t read a graph with too much information • The audience can’t read a graph with lots of thin lines • The audience can’t read a graph with dotted, dashed, or other specialty lines unless they are very bold and thick.
Putting your results on presentations You should be careful on: Text Layout • Legible, large fonts • No underlining • Bold, color, italics • 6 lines, 6 words • Key points • Recommended fonts • Serif vs. Sans Serif
Colour • Choose colors wisely • Stick to a theme • Darker backgrounds • Lighter text and graphics • Know your lighting conditions Bad examples
Za koga? • Prezentacije (usmene, posteri) • Uglavnom u boji • Grafički kompleksne, atraktivne • Što više grafičkih prikaza, a što manje tablica • Namjenjeno širem krugu slušatelja • Znanstveni radovi • CB&B (boja se najčešće plaća, on-line obično u boji) • Što jasnije sa čistim linijama, točno određeni format • Tablice bez horizontalnih linija • Doktorat • Kombinacija crno-bijelog i u boji • Veća sloboda formata slika i tablica nego kod znanstvenog rada • Bitna konzistentnost kroz cijeli rad • Velike tablice s podacima često se stavljaju u prilog
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Ways of advertising and communicating a scientific result • informal communication • scientific conferences (oral and poster presentations) • peer-review article in a scientific journal • books, monographs, technical reports... • media reports (TV, radio, internet, newspapers, ...) • popular articles, public lectures • web pages
Informal communication • Ways of communication: • Discussion with the colleagues from • the lab or employing institution • Direct communication with other • researchers • Email communication • Newsgroups • Advantages: • Rapidity • Selectivity, sensibility to the personal demands • Interactivity (lecturer vs audience, discussions in “real-time”) • Honesty (personal opinions, wearing out your “dirty” clothes – negative, non-affirmative results)
Conference presentations • They usually precede other ways of advertising • It is an excellent place for evaluation of your research, and for getting useful advices and critics which you can use to finalize your research • Better choice is highly-specialised small conferences and workshops (e.g. less than 100 people), as the audience is more “qualified” for the evaluation
Key Points • Know your audience • What do they know? - What do they want to know? • Figure out what they will learn and why they want to learn it • Be professional • - Organise yourself, your materials,and your time • A good talk can usually be split into five parts: • Definition and motivation of the problem • General theory • Details • Conclusions • Question time
Peer-reviewed articles • You will learn how to write them in the next lesson
Media reports • Done by journalists (educated and non-educated) • Large journals and newspapers have proffesional science journalists – they inspect the scientific resources (journals, books, ...) and write popular articles • However, smaller newspapers do the same thing by “general” journalists – this may be a large problem – always ask for authorisation! • “Smart” journalists ask authors to write the basics, and they put that in the journal frame
Personal example “Poslovni dnevnik” – journalist did a translation of a part of peer-reviewed article “Jutarnji list” – journalist did a conversation to the author, but the Editor put some nasty figures and headlines
Crackpot presenters • Crackpot is a person who promotes pseudoscience.
Web pages If you consider your work a good one, you can produce a web page with your results, and spread the URL address.
Popular articles, public lectures • You can write a popular article (written for an ordinary people) in some weekly or montly magazine (e.g. Nautica, Hrvatske vode, Geo, Meridijani, ...) – different writing style, you should take advises of the journalists • Public lectures or even press-conferences may be organised through some established science seminars (e.g. Festival znanosti, ...), non-governmental organisations or by yourself – the information about the lecture should be disseminate towards media, colleagues and researchers and wider audience.
And that’s all, folks! Any questions ???