Bottom Line MA Regional Board September 30, 2014, 8a m-10am Bottom Line JP Office

1. Bottom Line MA Regional Board September 30, 2014, 8am-10am Bottom Line JP Office 500 Amory Street, Suite 3, Boston, MA

2. June 6 – Annual Meeting Agenda AGENDA Welcome and New Member Introductions Kevin 8:00-8:10 Strategy and Finance Committee Elaine8:10-8:50 Development Committee Mike R 8:50-9:10 Governance Committee Viola9:10-9:25 Marketing Committee Kenn 9:25-9:40 Board of Visitors Dawn 9:40-9:50 Worcester Advisory Board Linda 9:50-9:55 Calendar of Events Staff 9:55-10:00

3. Strategy and Finance Committee Members: Elaine Caprio (Chair) Kirk Taylor Mike Volo Committee Role: • Regional Financial Planning: Work with Regional ED to ensure the expense budget reflects national goals and regional priorities. • Participate in the creation of the Regional Strategic Plan. • Support the launch of any new initiatives according to the strategic plan: Regional Ex. Grand Circle Spine Initiative Support. • Foster intra-board cooperation where necessary/possible regarding fundraising initiatives and encourage bridge building between regions. • Cultural development: retention, recognition and career development. • Regional Budget Support: Support local staff in creation of annual Regional Budget and monitor financial performance. • Whistle Blower Policy: Annually review the organization’s procedures for reporting problems.

4. Mission Statement • To actively assist the MA Regional and National Boards of Bottom Line to expand the reach of the organization to assist a greater population of students, while ensuring the organization is sustainable over time, fiscally sound and operationally efficient.

5. Members • This Committee is a standing committee comprised of four members, including one Director who shall sit as Chair and one member of Bottom Line staff. • Members are: Elaine Caprio (Chair), Mike Wasserman, Kirk Taylor and Mike Volo • Subject to Bottom Line MA Board approval, non-voting, advisory non-Board members may also be appointed to assist with the committee’s Key Duties and Responsibilities.

6. Key Duties and Responsibilities • I.          Oversee the development of recommendations to the MA Regional Board and National Board concerning:  • A Regional Strategic Plan • Participate in the implementation and/or launch of new Initiatives relating to the Regional Strategic Plan • Talent Management and Development • II.         Increase the Financial and Operational efficiency of the National and Regional Bottom Line organization by providing: • Regional Financial Planning and Budget Support to BL MA • Review and approve annual budget and multi-year financial plan to support Regional Strategic Plan • Recommendations for cross-functional operational efficiencies through coordination with other Regional Boards.

7. Resources, Reports, Timeline, Process Resources • BL MA Finance and Operational Staff • Social Venture Partners to provide pro-bono support relating to Talent Development and Strategy • MA Regional BL Board Members Reports • The Committee will submit quarterly written progress reports to the MA Regional Board. Timeline • Recommendations and Budget review and approval due due by end of February 2015. Review and Evaluation Process • The MA Regional Board shall review and comment on the Committee’s quarterly status reports to ensure the Committee is meeting MA Regional Board objectives. • The MA and National Board of Directors shall review the Strategic recommendations and either fully or partially approve them or send them back to the Committee for further work or clarification.

8. Strategy and Finance Committee Topics for Discussion (PLACEHOLDER): • Opportunities for Growth: • Supporting Students at Competitive Private Colleges: • Success Boston Opportunity/Community Colleges:

9. Development Committee Members: Mike Refojo (Chair) Christal Fenton Ken McCullum • Committee Role: • Fundraising Planning: Support development staff in building and leading an active fundraising program. Review fundraising plans and budgets developed by staff and present them to the Board for approval. • Support the Development Staff: Provide overall volunteer leadership for the development program and set the example for Board participation in the development process. Be actively involved in the identification and cultivation of prospects and, where appropriate, in the solicitation of those prospects. • Individual Board Member Development Plans: Work with the development staff to create and oversee annual fundraising plans for each of the board members.

10. Development Committee FY15 Priorities • 1. Develop clear and transparent fundraising reporting structure for FY15 and enhance board engagement in fundraising • 2. Raise $3.7M budget for FY15; Stretch goal of $4M • Focus on 2015 Annual Dinner growth goals • $1 Million goal; $1.25M stretch goal • 3. Development Committee & staff will partner to create a targeted system to identify major donors/foundations & leverage board and staff to conduct outreach • What We Need From the Board: • -Completed Board Commitment Forms to Mike W. ASAP

11. Student and Budget Growth for FY15 Bottom Line - MA July 1, 2014-June 30, 2015 Budget Overview – Year over Year by Category

12. Revenue Projections FY15 Over FY14 Revenue Projections by Campaign (Summary)

13. Detailed FY15 Revenue Projections FY2015 Revenue Projection Pipeline by Campaign – at start of fiscal year

14. FY15 – “Getting to Goal” Plan

15. FY15 Q1 Scorecard Summary Revenue Projections by Status as of 9/12/2014 (two weeks before Q1 ends) Note: Cash surplus raised in FY2014 is put in a surplus for the overall Bottom Line organization. (We’re one 501(c)3.) For that reason, we still need to raise our full budget each year in cash. • Recent Developments • Received pledge of $100K from State Street earlier this month • New /Unidentified Revenue: Esther B. Kahn ($10K), BBJ Corporate Citizenship Summit ($26,000) • Worcester Get In, Graduate, Go Far Reception has raised nearly $50,000! • Alison Quirk confirmed for 10th Annual Dinner; beginning Leadership Committee & sponsor outreach • 3 Board Member Open Houses Held/Planned for this Quarter (Christal Fenton, Ken McCullum, Viola Morse) • 4Board Member Open Houses Planned for next Quarter (Owen Mathieu, Kenn Turner, Mike Refojo, Mike Volo) • Career Days: State Street (August), RBC (October), Potential STEM event

16. 2015 Annual Dinner • Confirmed Details • 10th Annual Event; will request $10K sponsorship from previous supporters • Event Date – Thursday, April 9th • At BCEC (same location as last year) • Event Chair – Alison Quirk, EVP and Chief HR and Citizenship Officer at State Street • Sponsorship Levels (Corporate - $5,000 to $100,000) • New Auctioneer: Charlie Bailey-Gates ($2,500 flat fee) • Has done events for Children’s Hospital, Joslin Diabetes • Support Needed From Board • Board Members on the Leadership Committee • Identify non-Board members for Leadership Committee by end of first week of October (connect with Jen)

17. Governance Committee Members: Viola Morse (Chair) Mark Buckley Owen Mathieu Dawn Perry Ruthanne Russell • Committee Role: • Nominate new members to the Board: The Committee will accept suggestions and seek out on its own qualified candidates for open Board positions taking into account the current Board matrix and need for diversity and ability to garner resources. • Orient new Board members: The Committee will arrange for both written and verbal education of new members. • Regional Executive Evaluation: In consultation with the CEO, evaluate on an annual basis, the performance of the Executive Director of each region. • Evaluate the Regional Board’s Set of Responsibilities: Annually, review the regional board responsibilities document and recommend changes where appropriate. • Evaluate the effectiveness of the Board: On an annual basis use an instrument to evaluate the effectiveness of the Board and its governance structure by seeking input from various constituencies and make recommendations for changes in governance when warranted. • Evaluate individual members of the Boards: Prior to nominating a Trustee for re-election, determine whether the individual has contributed sufficient time, talent, and treasure to be re-elected and ascertain whether the individual feels their personal situation will allow them to continue their contribution. • Review conflict of interest situations: Annually, and in cooperation with the Strategy and Finance Committee, review all self-identified conflicts of interest and make recommendations to the Board.

18. Governance Committee • Board Member Recruitment Status: • 19 Active Board members • 1 pending board member • Identify areas needing representation • Create Prospect Tracking Sheet • Example: Higher Ed • Look at top partner schools Public & Private • Identify possible board candidates • (e.g. Salem State, P.Meservey; Boston College) • Seek Board and other connections

19. Marketing Committee Members: Kenn Turner (Chair) Meg Kelleher Tim Hunt Susan Roberts Michele Scavongelli Committee Role: • Input: Bring professional experience and perspective to plan. • Monitor: Ensure continuity of communications activities/campaign. • Evaluate: Review results for effectiveness of efforts and spending. • Recommend: Help shape future plans/budgets based on past results. • Advocate: Help secure resources – dollars or in-kind – to support efforts.

20. Marketing Committee Recap of Past Activity – FY2013 • Budget Allocated: $75,000 • Budget Spent: $10,218 • Strategy: The committee was formed to address a lack of awareness in the community about Bottom Line. Bottom Line engaged Hill Holliday to develop an advertising campaign to support awareness. After talking through potential options, the Marketing Committee and staff felt that the campaign wouldn’t stretch our dollars enough. • Paid Advertising: Bottom Line purchased advertising in the Dorchester Reporter and on dotnews.com. This was focused mostly on student recruitment to support the first year of Success Direct recruiting. • In-Kind Advertising: Bottom Line received in-kind PSA announcements from WEEI, WROR, and Jam’n 94.5 • In-House Communication: Bottom Line sends regular online and print communication to donors and mailing list Recap of Past Activity – FY2014 • Budget Allocated: $75,000 • Budget Spent: $56,000 • Strategy: Bottom Line received support from the Highland Street Foundation, which paid for a 6-month engagement with consultant Dan Salera, who worked with us on marketing strategy and development strategy. He worked with the committee to develop a plan to leverage the resources we had available to focus on a corporate audience in Boston. • Paid Advertising: We directed $13,255 toward paid advertising, focusing on NPR and news radio. We paid for WBUR and WBZ advertising. We also spent $10,000 (paid by the National Office, not included in MA budget or expenses) for MBTA ads to recruit students. • In-Kind Advertising: Hill Holliday’s media buying team dedicated significant pro-bono resources to get in-kind advertising for Bottom Line in the Boston Globe ($18,000 value), local online and print newspapers, and helped us secure two billboards valued at $50,000 for $3,000 cost to Bottom Line. • Public Relations: Bottom Line signed a contract with Elevate Communications for PR support from January 15, 2014 to January 15, 2015 for a total cost of $75,000. To date, this engagement has led to multiple local and national NPR interviews, presence on a panel with college presidents, TV news interviews for multiple staff members, and written articles in Boston and Worcester. • In-House Communication: Bottom Line sends regular online and print communication to donors and mailing list.

21. Marketing Committee Next Steps: • Evaluate: The committee will look at the communications calendar and the investments made over the last year to determine the value of our activities and the best investment of time and resources for this year and beyond. • Recommend: The committee will make recommendations about investments for the current year and budgets moving forward. Topics will include how to continue PR efforts after PR firm contract ends in January 2015, whether to invest in paid advertising once again, provide input on in-house communications efforts, and look at other opportunities that may be valuable. • Advocate: The committee will work to find additional opportunities for Bottom Line to build awareness through in-kind advertising and publicity.

22. Board of Visitors Board of Visitors Co-Chairs: Dawn Perry Mike Volo REASON FOR CREATING BOV • Provides a means for involving people who are willing to give critical assistance, but have limited time • Provides a means for involving people who would have been good candidates for Bottom Line’s Board of Directors, but who are unable to serve right now • Offers a way to keep supporters connected to the organization • Serves as a place for retiring members of the Board of Directors • Creates a direct link to important professional and technical expertise • Energizes BOV members as ambassadors to the Bottom Line in the community-at-large • Recognizes individuals for their distinguished service • Assists in efforts to increase philanthropic support and grow donor pipeline • Enlist help from others in a meaningful way, without enlarging the Board of Directors STRUCTURE • BOV Co-Chairperson are members of the Bottom Line MA Board of Directors • Serve a two-year term (Co-Chairs and Members) • A minimum of 36 members to a maximum of 90 members (over time) • Serve as an Ambassador to Bottom Line by introducing Bottom Line to others who may have interest • Make a two-year commitment to membership in the BOV • Contribute a minimum of $1,000 annually • Attend the annual BOV meeting to be held in June 2015 • Participate in (1) one Bottom Line event (Dinner, Recognition Night, Go Far Forum, Leadership Network) • Act annually in some significant way to support Bottom Line’s mission (e.g. expert advice, door opening, personal fundraiser) • Keep informed about plans, activities and needs of the organization

23. Worcester Advisory Board Worcester Chair: Linda St. John Bottom Line – Worcester’s Get In, Graduate and Go Far Reception • Wednesday, October 8th from 6pm-8pm • Mechanics Hall, Worcester, MA • Honoree: Tim Murray, President and CEO, Worcester Regional Chamber of Commerce • Fundraising Goal: $50,000 – already raised or committed! • 12 sponsors last year increased to 30 (and counting) • $30,000 last year increased to $50,000 (and counting) Worcester Advisory Board • We held the first meeting of the year on September 9th and received reports from our 3 Worcester Team Managers (Tyrone – Access, Yorky – Success, Kira – Career) • 10 Members currently on the Worcester Advisory Board • Meetings will be held quarterly

24. FY2015 Calendar Board Hosted House Parties/Open Houses • July 17, 2014 – McCullum (Needham) • September 27, 2014 – Fenton (Hyde Park) • September 28, 2014 – Morse with support from Hunt (Sudbury) • October 16, 2014 – Turner (Roslindale) • October 24, 2014 – Mathieu (Marblehead) • November 15, 2014 – Refojo (Wellesley) • December TBD – Volo (Sudbury) • Spring 2015 – Perez/St. John Bottom Line Events • October 8, 2014 – Worcester Get In, Graduate and Go Far Reception – Mechanics Hall • January 6, 2015 (tentative) – Boston Go Far Forum – Sheraton Copley Place Hotel • January 6, 7 or 8, 2015 – Worcester Go Far Forum – DCU Center • April 9, 2015 – 10th Annual Get In, Graduate and Go Far Dinner – Boston Convention Center • June TBD, 2015 – Boston and Worcester Recognition Nights • August TBD, 2015 – Boston and Worcester Success Send-Offs

25. Appendix National Board Materials – 9.9.14 Development Committee Full Materials

26. National Board Meeting September 9, 2014 4:00pm-6:00pm EST

27. Board Meeting Agenda • Welcome to Fredi Stevenson • Program Update • Committee Reports • Finance • Development • Governance • Organizational/Board Goals 14-15 • Future Meeting Schedule

28. Program/Staff Update Programs • Access Program in final two weeks of recruiting • Second randomization for RCT evaluation takes place next Friday • NY and BOS need to pull off some big numbers to finish • Chicago Success Program recruiting is on target- Access running behind- but there is time to catch up • Success Direct student recruitment is complete- was a struggle to reach goals 250 in NY, 120 in MA and 75 in CHI • Tight timeline to recruit • Unreliable partners Staff • Staff totals for the year- 89 FT employees and 2 AmeriCorps VISTA volunteers • First week experience and all-staff meeting took place in July in Boston • Final stages of hiring for Director of Marketing and Communications on National Team • National Team and Site ED’s are doing an overnight retreat in two weeks- focus will be on communication, growth and decision rights

29. Success Program Numbers -Middler 1 refers to a student in their 3rd year with Bottom Line but who is not yet a Junior (Junior is defined as 3 or 4 more than 4 semesters from graduation) -Middler 2 refers to a student in their 4th, 5th, or 6th year with Bottom Line, but who is not yet a Junior -Currently, more than 85% of our students from the class of 2009 have graduated, or are on track to graduate within 6 years (by spring 2015) -Not Assigned means that the student is not active in our program and no longer has a counselor

30. Financial Report • Welcome Lilee Dethchan, Director of Finance • Goals and plan for the year • Continued improvement and documentation of policies, procedures, and reporting • i.e. Monthly revenue, expense, cash reporting and reconciliation • Research and Develop Investment Policy Statement and strategy • Timely Board and Finance Committee Support • i.e. Provide regular reports on action items from Finance meetings • Facilitate and assist in Annual Budget Process • i.e. Ensure all relevant staff are trained on budget and revenue tools. • Research accounting systems and consider replacement of QuickBooks by July 2015

31. Profit and Loss Through 8/31

32. Balance Sheet (as of August 31)

33. Cash Flow Projection as of 8/31 • Days of Cash is determined by taking the cash in the bank and dividing it by the expected expenses over the next 365 days • Prior months use actual dollar amounts. • Future months are determined using budgeted monthly expenses and a projection of how much revenue is going to come in- discounted by likelihood • The further out in the future, the less accurate the guesses on revenue sources will be in likelihood of receipt, actual dollar amounts and in date to be received

34. Development Overview Q1 – Highlights • Poses Family Foundation, MSDF, USA Funds • CVS Caremark – Interest match & National geographic overlap • Initial planning meetings complete w/ 4 board members, 3 in process; 79K committed to national to date • Corporate Matching Improvements are underway Where we need the most help • Introductions to your personal and professional networks • Pipelining candidates for Donors and potential Board Service

35. FOUNDATIONS Goal: Increase the # of proposals that focus on BL – National issues / needs.Target Amount: $600,000

36. CORPORATIONS Goal: Secure support from 4 new corporations. Companies should have a national brand and a footprint that overlaps with our current or future geography. Target Amount: $100,000 - $200,000

37. INDIVIDUALS / BOARD Goal: 1) Create individual giving plans in support of National. Use as a pipeline for future Board Members. 2)Ensure Board dollars support National budget. Target: $195,000.

38. EARNED INCOME GOAL: Investigate fee-for-service options. Analyze potential revenue streams and business planning with the goal of piloting and implementing a solution. Target: $50,000-$100,000.

39. Governance Report Priorities for the Year • Add 2-4 New Members • Create Annual Board Calendar • Key Document Review • Board Prospects Tracking Sheet • Board Member Orientation Outline • Board Evaluation Survey • Board Member Class Chart • Other Items for Review • Board Member Evaluation • CEO Evaluation • CEO Succession • Conflicts of Interest Questionnaire • Set Regular Call Schedule

40. Board Candidates

41. Organizational Goals 2014-2015

42. Org Goals (cont)

43. Board Goals for 2014-2015

44. Future Meeting Schedule Upcoming Meetings: • Wed, January 15th, 3pm (Phone or In Person) NYC Bottom Line Office • Wed, March 4, 2014, 4pm(Phone) • Th/Fri, June 4&5, 2014 (In Person- Boston, MA)

45. Appendix National Board Materials – 9.9.14 Development Committee Full Materials

46. Revenue Projections FY15 Over FY14 Revenue Projections by status at start of Fiscal Year

47. FY2014 Donors & 2015 Projections Top FY2014 Donors with Retention Goals

48. Bottom Line MA – FY15 Q1 Scorecard FY2015 Revenue by Campaign as of 9/23/2014