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Strategic Management MNGMT 4923

Strategic Management MNGMT 4923. Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu.

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Strategic Management MNGMT 4923

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  1. Strategic ManagementMNGMT 4923 Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu

  2. Evaluating the External EnvironmentLeveraging the Library & Web

  3. GAMESTOP Brick & Mortar 6600 Stores $9 Billion 2011 Stock fallen 30% Game sales trending to downloads Profits based on reselling shrinking pool of video games

  4. Response • Now: Console Game Purveyor • Future: Repair/Resell Apple Gadgets

  5. ROC • Refurbishment Operations Center • $7 Million/ 182,000 square foot facility • Gives GameStop entry into new business

  6. Evaluating the Environment • Need sources of merchandise • Needs sources of merchandise • Needs store traffic and good merchandising • In Place

  7. GameStop Purchases BuyMyTronics

  8. BuyMyTronics • Website calculates price of used • Cameras • Smartphones • Thousands of other Gadgets • GameStop can now cherry-pick the best for refurbishment & resale

  9. Bottom Line • There are 230 million Apple devices in the hands of American consumers. • GameStop will be their secondhand Apple store

  10. How did they come up with this plan?

  11. Evaluating the External Environment

  12. Research • Industry Environment • Library Database • First Research • Societal Environment • World Wide Web • Google

  13. First Research • Library Website • Under Articles/Business • Detailed Reports on RETAIL • Consumer Electronics & Appliances Stores • Used Merchandise Stores As Students Read/Annotate/Question

  14. Societal Environment • Examine Social Trends • Examine Technology Trends • Examine Demographic Trends • Examine Economic Trends • How to I Search all these Trends!

  15. Language Language Language • Google site searching • Social trends for gaming retail site:edu • Social trends for gaming retail site:gov OR • Tech Trends for gaming retail

  16. Example Search: Tech Trends for gaming retail Found: Deloitteanalysis of top technology trends for 2011 Trends in Video Games and Gaming

  17. Learning Objectives • Define the environment in the context of business. • Understand how an organization and its environment affect each other. • Learn the difference between the general environment and the industry.

  18. Questions? • Contact me: • Frederic Murray • 774-7113 • frederic.murray@swosu.edu

  19. Thanks!

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