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Persuasive Techniques “Propaganda”

Persuasive Techniques “Propaganda”. techniques used to influence opinions, emotions, attitudes or behavior. appeals to emotions, not how smart people are makes audience believe in something or want to do something negative or positive the purpose is to persuade. 3 Common Uses of Propaganda.

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Persuasive Techniques “Propaganda”

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  1. Persuasive Techniques“Propaganda” techniques used to influence opinions, emotions, attitudes or behavior. appeals to emotions, not how smart people are makes audience believe in something or want to do something negative or positive the purpose is to persuade

  2. 3 Common Uses of Propaganda • During wars • In politics (especially elections) • In advertising

  3. TARGET AUDIENCE • Intended audience: group of people that an ad targets  teens, senior citizens, mothers, etc. • pay attention to words used, type of product being sold, and the media used (radio & tv stations, billboards, magazines, newspapers)

  4. Recognizing Persuasive Techniques • Bandwagon • Transfer • Testimonial • Snob Appeal • Repetition • Just Plain Folks • Name-Calling • Scientific Slant

  5. Bandwagon • persuasive technique that invites you to join the crowd. • Everybody’s doing it! • “Don’t be left out!” Everyone in Auburn is supporting Bob Riley. Shouldn’t you be part of the winning team?

  6. TRANSFER Positive words, images, and ideas are used to suggest that the product being sold is also positive • Ads for food …built American tough

  7. Testimonial • Statement endorsing an idea/product • Three types: Celebrity, Expert, or Witness “Master Chef Gordon Lee only uses Swanson’s Chicken broth for his “savory creations”

  8. Testimonial Official shampoo of the NFL

  9. Testimonial • Statement endorsing an idea/product by a prominent person in the field “I bought Tri-spot socks for my whole family. Wearing the socks has turned exercising into a fun part of our family routine… “ ~Dr. Sophie Smith, podiatrist

  10. Testimonial • Statement endorsing an idea/product by a satisfied customer Jared the Subway Guy lost weight on a Subway diet

  11. Snob Appeal • tries to make the consumer feel like they would using a unique product unlike the mainstream public • Fancy Feast cat food He went to Jared! A credit card company offers platinum cards

  12. Repetition • Product name or phrases are repeated 3 or more times • Makes you remember the product

  13. Just Plain Folks • suggests that “we are just like you” so you should act a certain way • opposite of snob appeal

  14. Name - Calling • Applying a putdown to a person, product or group, even if it is not factual • Uses words or phrases to suggest disapproval • Intent is to damage opponent • It also arouses suspicion of opponent • Intention is to create a seed of doubt • Used by politicians and product companies

  15. Scientific Slant • Uses scientific terms to persuade you to accept something as more than it really is #1 Dermatologist Recommended

  16. Hidden Messages“Vague Words” • Information that is not immediately noticeable and must be uncovered by the consumer before it is known; usually through a visual representation

  17. Reasons for Hidden Messages“Vague Words” • Not wanting to sound negative or harsh • Want listener or reader to feel smart enough to figure out message • Want to leave out negative information that might hurt their own image • Do not want to get sued

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