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QR CODES FOR BUSINESS

QR CODES FOR BUSINESS. QR CODES WHAT ARE THEY?.

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QR CODES FOR BUSINESS

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  1. QR CODES FOR BUSINESS

  2. QR CODES WHAT ARE THEY? • QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed by a Toyota subsidiary in 1994 to identify car engines. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. • Useful for: • Integrating online and offline campaigns • Downloading business card/contact info • Viewing text and images • Sending emails and messages (TXT) • Dialing telephone numbers

  3. QR CODES USAGE

  4. QR CODES IN THE WILD

  5. QR CODES CREATIVES

  6. QR CODES GOOGLE SEARCH INSIGHTS The following graph shows the amount of interest in the search phrase ‘QR Codes’ since 2004 showing the main growth in searches happening over the past two years. http://google.com/insights/search/ As of today, there are around 888 million results on Google for the search ‘QR Code’ and around 19,000 on YouTube.

  7. QR CODES GUIDLINES • DO’s • Have unique landing pages for each specific QR Code • Add value with offers/coupons, video, audio, competitions and surveys. • Only have one QR on each piece of material and check all codes/links on various QR code readers • Try and capture my basic information email. • Keep it simple, enticing and poignant. DON’Ts X Link to a web page that is not optimised for mobile X Assume I know what a QR code is or how to scan it. X Place your QR code on an ad where Wi-Fiand mobile networks may be inaccessible. X Have a QR code to make your offer look cool or overuse them repeatedly.

  8. According to comScore, 20M Americans scanned a QR code from Aug-Oct 2011? Of those, 59.4% scanned them while at home.

  9. QR CODES MOTIVATIONS TO USE

  10. QR CODES STEPS TO CREATE

  11. QR CODES READERS Apps available for mobile devices via their respective app stores

  12. ACKNOWLEDGEMENTS http://en.wikipedia.org/wiki/QR_code http://mashable.com/2012/01/14/qr-code-marketing/ http://slodive.com/web-development/the-benefits-of-qr-codes/ http://heidicohen.com/qr-code-data/ Tool: URL Builder http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

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