1 / 12

Chapter

Chapter. Distributing Products Quickly and Efficiently. 15. 15- 1. Channel of Distribution. Marketing Intermediaries Wholesaler Retailer Agents/Brokers Role of Intermediaries Create Efficiency Value vs. Cost. Wholesale Intermediaries. Merchant Wholesalers Full-Service

urban
Download Presentation

Chapter

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter Distributing Products Quickly and Efficiently 15 15-1

  2. ChannelofDistribution • Marketing Intermediaries • Wholesaler • Retailer • Agents/Brokers • Role of Intermediaries • Create Efficiency • Value vs. Cost

  3. Wholesale Intermediaries • Merchant Wholesalers • Full-Service • Limited-Function • Rack Jobbers • Cash-and-Carry • Drop Shippers • Business to Business (B2B)

  4. The Wheel of Retailing 2. Retail Outlet 3. Retail Outlet • Higher Prices • Higher Status • Adds Service • Raises Prices • Better Location Passage of Time 4. New Outlet Enters 1. Retail Outlet Starts • Low Price • Limited Service • Low Price • Limited Service • Out-of-way Location

  5. Retail Store Distribution • Intensive • Selective • Exclusive

  6. Non-Store Distribution • E-tailing • Telemarketing • Vending Machines, Kiosks, Carts • Direct Selling • Multilevel Marketing • Direct Marketing

  7. It isn’t secure It will jeopardize my privacy Usually must pay shipping charges Not enough selection Can’t touch/try things first No satisfaction guarantee Returns are a hassle Won’t arrive on time Hard to find things online Enjoy getting out of house to shop Why People Don’t Shop Online Source: blink, www.earthlink.net/blink

  8. Necessary Website Features Source: “Dreaming of a Green Christmas”, Newsweek, November 11, 2002, p. E24

  9. Channel Cooperation • Corporate Distribution • Contractual Distribution • Administered Distribution • Supply Chain Management

  10. The Supply Chain

  11. Logistics • Physical Distribution • Inbound • Materials • Outbound • Reverse • Information

  12. Railroad Motor Vehicles Water Pipeline Air Intermodal Warehousing Storage Distribution Transportation & Storage Modes

More Related