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Digital Media Strategy

Digital Media Strategy . BAM Digital Media Britnimccotter.com @ britniatx. Summary. Digital Media Overview P.O.S.T & S.W.O.T Digital Media Statistics Choosing the right platform(s ) Implementation Content Moderation. Digital Media Overview .

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Digital Media Strategy

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  1. Digital Media Strategy BAM Digital Media Britnimccotter.com @britniatx

  2. Summary • Digital Media Overview • P.O.S.T & S.W.O.T • Digital Media Statistics • Choosing the right platform(s) • Implementation • Content • Moderation

  3. Digital Media Overview • Digital Media encompasses traditional media, transformed into 0’s and 1’s • Computer interprets it and we see the outcome on screen • Necessary to participate in the digital landscape to remain competitive in todays business environment

  4. P.O.S.T & S.W.O.T • P.O.S.T • People, Objectives, Strategy, Technology • Must be identified prior to developing a digital media strategy • Aligned with business objectives, and goals • S.W.O.T. • Strengths, Weaknesses, Opportunity, Threats • Aligned with P.O.S.T

  5. Statistics • 37% of social media users (community managers) are “dabblers”. • 58% of executives report measuring ROI is their top challenge when it comes to social media marketing. • 87% of marketers use Facebook, 86% use Twitter, and 76% use LinkedIn • In 2012, 70% of marketers intend to increase their presence across all social media Platforms. • Facebook has a global audience of 837,682,780; 58% of users are Female; 25% of users are ages 25-35. • Twitter has a global audience of over 200 million users; 55% of users are Female; 23% of users are ages 25-35

  6. Platforms

  7. Implementation • Target (audience or goal) • Planned, strategic content • Fostering Community • Encouraging conversation • Listening • Moderation • Feedback & analyze results • Rinse & Repeat

  8. Content • Aligned with campaign goals & objectives • Clear and concise • Compelling, intriguing, interesting • Call to action • Value proposition • How will the user interpret? • Risks

  9. Competition • Analyzing competitors use of digital media • Successes/failures • Platforms and utilization of said platforms • How often do they post, share, moderate? • Any social media crises? • Case Studies/Press Releases • Other Marketing Materials including print & traditional

  10. Recap • Create a strategy aligned with goals/objectives of company and campaign • Be an expert in a few platforms • Content is key • Moderate, listen, converse, rinse and repeat • Pay attention to competitors use of digital media (successes/failures) • Analyze!

  11. Questions? BAM Digital Media Britnimccotter.com @britniatx

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