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Department of Applied Economics and Management Cornell University Ithaca, NY 14853

Marketing is:. Marketing is EVERYTHING you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis.Jay Conrad Levinson (?Guerrilla Marketing")The key words to remember are everything and regular basis..

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Department of Applied Economics and Management Cornell University Ithaca, NY 14853

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