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LIFE. LIBERTY, AND THE PURSUIT

LIFE. LIBERTY, AND THE PURSUIT. Cadillac . By Jeff Tomastik & Court Bateman. Theme of New Campaign. Our 'Break Through' campaign focused primarily on an all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles

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LIFE. LIBERTY, AND THE PURSUIT

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  1. LIFE. LIBERTY, AND THE PURSUIT Cadillac By Jeff Tomastik & Court Bateman

  2. Theme of New Campaign • Our 'Break Through' campaign focused primarily on an all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles • Past Cadillac ads, both print and broadcast, in recent years have been product driven • New ads will show real people in identifiable situations and atmospheres

  3. Theme of New Campaign • Cadillac hopes to add distinctive perception to their vehicles • The campaign will begin with single page ads that use identifiable, iconic architectural designs, buildings and bridges in black and white with the Cadillac logo in color • Communicates to consumers that Cadillac embodies the best of America, embraces the brand’s rich heritage, yet is forward looking and modern.

  4. Cadillac from Modernista Additionally, the research five different consumer groups were identified as the targets for the new advertising. The groups are:

  5. TV Commercials

  6. Sources -The Auto Channel http://www.theautochannel.com/news/2006/08/01/016710.html -You Tube -Cadillac Home Page http://www.cadillac.com

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