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Introduction to E-Commerce Topic 6:Infrastructure Software Topic 7: E-Commerce Solutions

Introduction to E-Commerce Topic 6:Infrastructure Software Topic 7: E-Commerce Solutions. Lecture Objectives. The Operating System The Web Server Log Analysis Software Database Database Publishing. 4most popular OS UNIX LINUX Windows 2000 & Windows 2003 Server

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Introduction to E-Commerce Topic 6:Infrastructure Software Topic 7: E-Commerce Solutions

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  1. Introduction to E-Commerce Topic 6:Infrastructure Software Topic 7: E-Commerce Solutions

  2. Lecture Objectives • The Operating System • The Web Server • Log Analysis Software • Database • Database Publishing

  3. 4most popular OS • UNIX • LINUX • Windows 2000 & Windows 2003 Server • Windows XP Professional Edition

  4. UNIX • Interactive time-sharing • Not a single OS • IBM AIX L5 • Sharing access to files, memory & system services • Include Java & XML ready features • Silicon Graphics(SGI) IRIX 6.5 • High performance graphics • Scalable server systems • COMPAQ/HP Tru64 UNIX V5.1B • Support multiple terabytes of data • Increases performance in file system • Storage management • System networking

  5. UNIX • NetBSD • Free and highly portable for many platforms • User-supported with complete source code • Many applications easily available. • Santa Cruz Operation (SCO) • Popular among small to mid sized business • Allows you to quickly expand computing environment as your business grow • Sun Microsystems (Sun) Solaris 9 • good for self-hosting and with budget • Have security features (IPSec with IKE) • Password encryption with Kerberos

  6. Linux • Variant of Unix • Free OS (can be copied & distributed) • Multi-user, multi-task that runs on many platforms, including Intel’s • Apple, Microsoft and Novell OS • All Unix vendors publish fixes for their software whenever security problem is found

  7. Windows 2000 & Windows 2003 Server • An upgrade of Win NT • Offer features for building and maintaining a website more productive • Faster, more reliable, heavier-duty, and easier to use compared to Win NT

  8. Win XP Professional Edition • Include IIS 6.0 and support dual processors • Win XP does not support Java • May face difficulties to use any web server that do not bundled with IIS product.

  9. Functions of a web server • Software that serves your web content • Tracks hits to the site, records and reports error message • All major web servers; Apache, MS IIS an Netscape Enterprise Server have comparable functionality.

  10. Web servers

  11. Web servers

  12. Log Analysis Software • Tells if pages are frequently or rarely visited • Gives information about IP traffic, e-commerce, cookies and browsers • Crunches data to show how well your website is working, the origin and no. of visitors, where they are going and how they found you in the first place.

  13. Traffic Reporting • Segments of Log Analysis software • How much user traffic your website attracts, who’s visiting the site, where the visitors are coming from, and how your web traffic changes on hourly, daily, weekly or monthly basis

  14. What if LOG ANALYSIS software are not in use? Harder to decipher.. • Number of unique users to your site • What keywords did they use to find your website? • Which pages did they access? • How long did the visitor stay? What is a packet sniffing?

  15. Application • Free to payable • AXS 2.0 (www.xav.com/scripts/axs/) • 3DStats(www.3dstats.com) • Absolute Log Analyzer(www.bitstrike.com/analyzer) • Sane Solution’s NetTracker Professional (www.sane.com/products/NetTracker/)

  16. Database • A software that enables you to store data, to retrieve it and to change it when necessary • Integral to the design, development and services offered by most e-commerce site • Help you create web pages that display every single item in your inventory and every page current

  17. DBMS • Most brick and mortar business uses DBMS • Types of databases: • Analytical Databases - OLAP (On Line Analytical Processing) - static, read-only, store archived historical data used for analysis • Operational Databases - OLTP ( On Line Transaction Processing) - manages dynamic data (modify data) - essential to track real time information (item stock)

  18. Database Models • 3 types:- • Text File Database • Relational Database • Object Database

  19. Relational Database • Collection of data items that are interrelated and organized as a set of linked tables from which data can be accessed or reassembled. • Examples are MS SQL Server, Oracle, Sybase, Informix and IBM DB2

  20. Object-Oriented Database • Examples are Gemstone, NeoAccess, ObjectStore and Fast Objects • Objects are heterogeneous QUESTION? - What are the differences between RELATIONAL and OBJECT-ORIENTED DATABASE?

  21. TOPIC 8 E-COMMERCE SOLUTIONS

  22. Objectives • Differentiate HTML Editors • Understand E-Commerce Software • Explain All-in-One Website Services • Explain Commerce Servers • Discuss Popular E-Commerce add-ons

  23. HTML Editors • CoffeeCup HTML Editor (www.coffeecup.com) • EZGenerator (www.ezgenerator.com) • HotDog Web Editor (www.sausagetools.com) • Microsoft FrontPage 2002 (www.microsoft.com) • SiteDesigner 2.0 (www.sitedesigner.com) • Stone’s WebWriter 3 (www.webwritter.dk/english/index.htm)

  24. Shrink-wrap EC Software • Allow freedom of choice to incorporate software • Minimum should also provide:- • Good documentation and support • Ability to import data from a database file • Order processing features (shopping cart) • Ability to transfer data securely using SSL and do not leave it as unsecured area • Ability to send customers’ details to you using encrypted email • Simplified day-to-day operation (offline changes) • Ability to add, delete, to amend product data and running special promotions • Good, detailed reports of the analysis of server logs (hits and referrer information)

  25. Examples include • AceFlex B2C (www.aceflex.com) • Adobe GoLive (www.adobe.com) • ecBuilder Pro 6.0 (www.ecbuilder.com) • Erol3 (www.erolonline.co.uk) • Macromedia Dreamweaver MX2004(www.macromedia.com)

  26. All-in-One Website Services • Provide server space • Ability to set up and run an online store through the simple process of inserting the proper information into web-based forms • Use of templates • Examples include Yahoo!Store, Terra Lycos’ Angelfire.com, eBizWebpages.com, Digital River’s FreeMerchant.com, Merchandizer.com and Bigstep.com • Fees ranges from $5 to $300 per month

  27. Commerce Servers • Services include:- • Transaction, payment and personalization engines • Tax and currency calculation capabilities • Workflow automation • Content management software • Database and ERP(enterprise resource planning) • Proprietary and open application servers • Customer-service offerings with 800 service integration • Smart catalogs

  28. Examples of commerce servers • Advansis E-Commerce Server (www.advansis.com) • BEA WebLogic Commerce Software (www.bea.com) • Chapter Eight’s Commerce Server 2003 (www.chaptereight.com) • IBM Corp.’s Websphere Commerce Suite (www.ibm.com) • Simple Logic’s SecureMerchant EC Server (www.simplelogic.com)

  29. Online Auction Auction Type:- • English/Regular Auction - auction incremented at a set rate b) Reserve Price Auction - lowest price is the reserve price - seller to set a minimum price he/she willing to sell the item for c) Private Auction - protect buyer’s privacy - only seller and highest bidder involved d) Dutch Auction - when seller have many identical items to sell

  30. Popular EC Add-ons • Weblog • RSS • RSS Editors • Authoring/Publishing Tools • Weblog Services

  31. THE END

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