1 / 7

Entrepreneurship

Entrepreneurship. Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed. Global Markets. Change in commercial world continues to accelerate PLC is shorten as well cuz of Fashion & technology New innovation New opportunities

uriel-strong
Download Presentation

Entrepreneurship

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Entrepreneurship Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed

  2. Global Markets • Change in commercial world continues to accelerate • PLC is shorten as well cuz of Fashion & technology • New innovation • New opportunities • Tom Peters (1987) refers to it as • ‘ A WORLD TURNED UPSIDE DOWN’ and ‘in Chaos’

  3. Global Markets • McDonald’s • Coca-Cola • Microsoft • It Reflects: • Common product values • Globalisation of life styles • Markets have become More dispersed as barriers to entry of national or local markets have been dismantled, particularly across Europe

  4. Fragmented Segments • Accelerating trend towards fragmented market segments, with niches becoming smaller in terms of products or service specification, but growing in terms of the ability to service this market segment globally • Example: • QXL is an online auction house; its British & equal to USA’s eBay; founded by Tim Jackson • It operates in Britain, France, Germany, and Italy and has seen sales increasing at 20% a month. It organizes auctions between individuals want to buy and sell second hand goods

  5. E-Commerce: • Its accelerating these trends as well • Its most important innovation affecting business in current century • Its creating enormous opportunities for small firms • E-commerce entrepreneurs will exploit the immediate market opportunities to create the e-commerce structure • Some companies compete on price but some use e-commerce to differentiate themselves • They target niche markets for their products or services • This trend creates opportunities for small firms that recognizes these trends • E-commerce allow these companies to understand their customer needs • Business access directly to customers, with out going through middle man • This called ‘disintermediation’

  6. Example • Sandiford Computer Services ltd • Small software company set up in 1988 • Only 15 employee • Bespoke process control software • Unique software development • Business Style • They develop and transfer display file to Honeywell TDC3000 distributor control system • Despite of it size the company now sells this software production to dozens of countries, including USA & Japan. They sells this production to Honeywell users. A Clearly defined and easily identifiable market segment, that Honeywell actually help them market to by identifying users. Saniford have succeeded in finding a niche in a global market

  7. Thank You!!!! • Q&A

More Related