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OUTLANDISH SOUL FESTIVAL unity, Love & peace

OUTLANDISH SOUL FESTIVAL unity, Love & peace. Organized by FlashpackingINDIA in association with The International Society of Travel & Photography, under Ministry of Tourism, Himachal Pradesh 3 rd , 4 th & 5 th October 2014 Naddi , MecleodGanj , Himachal Pradesh, INDIA. Who are we?.

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OUTLANDISH SOUL FESTIVAL unity, Love & peace

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  1. OUTLANDISH SOUL FESTIVALunity, Love & peace Organized by FlashpackingINDIA in association with The International Society of Travel & Photography, under Ministry of Tourism, Himachal Pradesh 3rd , 4th & 5th October 2014 Naddi, MecleodGanj, Himachal Pradesh, INDIA.

  2. Who are we?

  3. CONCEPT • EVENT: OUTLANDISH Art & Music Festival • DATES: 3, 4 & 5 October 2014 • VENUE: Himgiri Resort, Naddi, McLeodganj, Himachal Pradesh • TARGET AUDIENCE: Music and art lovers across all age groups starting 18 years of age • TARGET REGION: Punjab, Himachal Pradesh, Delhi, Jammu & Kashmir, Uttar Pradesh, Mumbai, Bangalore, Pune, Hyderabad etc. • KEY ACTIVITIES: Music, Paintings, Tattoo making, Photography workshops, Bike Rallies, Trekking, etc. • MUSIC GENRE: Rock/ electronic, Sufi, Folk, Jazz, Metal, Etc

  4. OBJECTIVES

  5. USP OF VENUE“THE HIMALAYAS”

  6. OUTLANDISH – SOUL FEST 2014 • The 1st Outlandish – Soul Fest has been conceived as a confluence of musicians and artists from across India. • The event has been conceptualised to fill the need for a premier music festival in the hill state which can showcase the best of regional, national and international talents in the music field to the people of the region. Besides serving as a platform for interaction among musicians, music professionals, music lovers, music trade firms and music institutes, the festival will also help initiate cross-cultural dialogue among people and artistes of the region with those from others parts of the country and the world. • Apart from music Outlandish will also promote local artisans (painters, weavers to name a few) and photography community. Live painting contest, photography workshops, JAM session at camps, Tattoos will be some of the major highlight of the festival.

  7. The events will be spread across three step campus of Himgiri Resort. An open-air stage for live music, an indoor auditorium for photography, a food court and ten stalls specially created for the purpose. • While the live music performances will be held in the open-air venue, the auditoriums and pavilions will be used for the lecture-demonstration sessions, film screening event, display kiosks for professionals and firms from the music trade industry. • A Himachal Pradesh ethnic food festival will also be held on all three days of the festival in the food court inside Himgiri.

  8. FESTIVAL ITINERARY

  9. PERFORMING ARTISTS Soul’d OutSusmitSen Chronicles Five 8 Tankbund The Urban Earlymen Hari & SukhmaniSage and The Comets Gravy Train Mind flew Nice Weather for Ducks Ganesh Talkies (Calcutta) Desi Roots Curtain Blue The Ltd. Experience Frisky pints Menwhopause The Circus FaridkotThe Local Train Manpal Singh Nucleya Various Other Artists **Final list to be confirmed based on the amount of sponsorships

  10. WHY PARTNER WITH US? IT’S A WIN-WIN !!! Sponsoring the OUTLANDISH SOUL FEST event provides you the unique opportunity to connect with community through the 10,000 plus audiences, to build brand awareness and show your company’s support of an important cause: THE MUSIC! Each event reaches a different key audience segment and provides a fun, entertaining and engaging way for you to “wow” clients, vendors and employees. Feel good about supporting our local arts, heritage and cultural organizations as you enjoy an unforgettable weekend.

  11. SPONSORSHIP CATEGORIES WE’LL FIND THE RIGHT FIT • Consider a sponsorship at OUTLANDISH MUSIC FESTIVAL

  12. TITANIUM SPONSORSHIP Rs. 25 Lakh 1. TITLE SPONSOR (CO HOST STATUS): Your company shall be the title sponsor of the event. 2. PREMIER EXHIBIT SPACE: Your agency will receive A high impact and premium Exhibit location. You will have the opportunity to distribute your Company literature or product(s)  on-site at the event 3. NEWSPAPER ADVERTISEMENT: Your Company will receive a premium placement as a “Title Sponsor” in our newspaper advertisement in “Times of India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements). 4. DIRECT ADVERTISING: Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all on posters, banners, flyers, social media and all marketing materials used for the event. 5. RADIO ADVERTISING: Company name will be announced as a “Title Sponsor” in all radio promotion activities. (In Red FM for 30 days during the prime times; Morning & Evening)

  13. 6. BILLBOARD ADVERTISING: Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all billboards located at the premium spots in Delhi, Chandigarh and Punjab region. 7. ONSITE ADVERTISING: This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will be prominently displayed at the center stage and at front entrance of venue. 8. VERBAL RECOGNIZATION: You will be given a 10 minutes slot at the center--‐stage. You Can use the time to promote your product, service or organization to the audience. 9. VIP PASSES: 100 complimentary VIP passes 10. HIGHLIGHTED SIGNAGE: Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.

  14. 11. ONLINE ADVERTISEMENT: Company name/logo will be prominently placed and mentioned as “Title Sponsor” in: a) Outlandishfestival.com website b) Outlandish Festival Facebook Fan Page c) On our online ticketing partner’s website. 12. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Title Sponsor” in all press releases. 13. T-SHIRT ADVERTISING: 500 promotional t-shirts with company logo distributed at concert. The company must provide the T-Shirts. 14. NAMING RIGHTS: Naming rights option on next year’s event.

  15. PLATINUM SPONSORSHIP Rs 15 lakh 1. PREMIER EXHIBIT SPACE: Your agency will receive A high- impact and premium Exhibit location. You will have the opportunity to distribute your Company literature or product(s)  on-site at the event 2. NEWSPAPER ADVERTISEMENT: Your Company will receive a premium placement as a “Platinum Sponsor” in our newspaper advertisement in “Times of India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements). 3. DIRECT ADVERTISING: Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all on posters, banners, flyers, social media and all marketing materials used for the event. 4. RADIO ADVERTISING: Company name will be announced as a “Platinum Sponsor” In all radio promotion activities. (In Red FM for 30 days during the prime times; Morning & Evening) 5. BILLBOARD ADVERTISING: Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all billboards located at the premium spots in Delhi, Chandigarh and Punjab region. 6. VIP PASSES: 70 complimentary VIP passes

  16. 7. ONSITE ADVERTISING: This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will be prominently displayed at the venue and at front entrance of venue. 8. VERBAL RECOGNIZATION: You will be given a 10 minutes slot at the center--‐stage. You can use the time to promote your product, service or organization to the audience. 9. HIGHLIGHTED SIGNAGE:  Your Company’s name and logo will be highlighted throughout the venue on written materials and signage. 10. ONLINE ADVERTISEMENT: Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in: a) Outlandishfestival.com website b) Outlandish Festival Facebook Fan Page c) On our online ticketing partner’s website. 11. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Platinum Sponsor” in all press releases. 12. T--‐SHIRT ADVERTISING: 300 promotional t‐shirts with company logo distributed at concert. The company must provide the T--‐Shirts.

  17. GOLD SPONSORSHIP RS 10 LAKH 1. EXHIBIT SPACE: Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or product(s)  on-site at the event 2. NEWSPAPER ADVERTISEMENT: Your Company will receive a premium placement as a “Gold Sponsor” in our newspaper advertisement in “Times of India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements). 3. DIRECT ADVERTISING: Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all on posters, banners, flyers, social media and all marketing materials used for the event. 4. BILLBOARD ADVERTISING: Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all billboards located at the premium spots in Delhi, Chandigarh and Punjab region. 5. ONSITE ADVERTISING: This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will be prominently displayed at the venue and at front entrance of venue.

  18. 6. VERBAL RECOGNIZATION: You will be given a 5 minutes slot at the center-stage. You Can use the time to promote your product, service or organization to the audience. 7. VIP PASSES: 50 complimentary VIP passes 8. HIGHLIGHTED SIGNAGE: Your Company’s name and logo will be highlighted throughout the venue on written materials and signage. 9. ONLINE ADVERTISEMENT: Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in: a) Outlandishfestival.com website b) Outlandish Festival Facebook Fan Page c) On our online ticketing partner’s website. 10. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Gold Sponsor” in all press releases.

  19. SILVER SPONSORSHIP RS 5 LAKH 1. EXHIBIT SPACE: Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or product(s)  on-site at the event 2. DIRECT ADVERTISING: Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in all on posters, banners, flyers, social media and all marketing materials used for the event. 3. ONSITE ADVERTISING: This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will be prominently displayed at the venue and at front entrance of venue. 4. VIP PASSES: 30 complimentary VIP passes 5. ONLINE ADVERTISEMENT: Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in: a) Outlandishfestival.com website b) Outlandish Festival Facebook Fan Page c) On our online ticketing partner’s website.

  20. CUSTOMIZABLE SPONSORSHIP

  21. The Comparison Chart The location of advertisements in Newspaper and banners etc would be different based on the sponsorship type where ‘Titanium Sponsors” would be given the premium spots.

  22. Sponsorship segments

  23. VISIBILITY DELIVERABLES • Hoardings at strategic locations in Delhi, Chandigarh, Punjab, Himachal Pradesh • Frequent quizzes & contests on OUTLANDISH website • Branding tie ups with online portals • Viral promotion through Facebook, Twitter & other social networking websites • Advertisements on online portals (Festival website and other partner websites) • Prime branding space at the venue • Advertisements in daily newspapers • In house scrolling advertisement on screens • Video Promos • Data Sharing & data generation options • Event Merchandise • 10,000 Plus Audience

  24. ADD ON DELIVERABLES The partnering organization is allowed to use below event marketing collaterals at the venue: • Special activity for Title/Co-sponsor • Canopy/Stall at the venue • Self Corporate Identity – can use own marketing collateral like T-Shirt, mascot, cap etc

  25. Communication media • Internet- Online advertisement and social media. • Radio Advertisements at prime time (Morning & evening) During the course of four-­‐weeks,3000 seconds of promotional message will be running on the Red FM station.  • Outdoor Marketing • Posters , Flyers & Standees • Banners at strategic locations. • Road shows in Delhi, Punjab & Himachal Pradesh • Advertisements on buses of HP Tourism • Print Media We will have 8, 1/6th page advertisements in Times of India (In Delhi & NCR, Chandigarh Times etc) • Advertisements on Multiplex screens • Promotion through online booking partners. • PR Activity

  26. EVENT COLLATERALS • Stage • Backdrop & Banner • Standees  • Banners • Posters and Flyers  • Audio and Video  • Souvenir Booklets • Apparels (T-shirts & Caps for crew) • Stationary • Badges

  27. Contact Us: Dipika : dipika@flashpackingINDIA.com Sivesh: sivesh@flashpackingINDIA.com Ankit : hi@flashpackingINDIA.com

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