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Section 4 & 5 Review. Google Adwords. Contextual Targeting. Your keywords are used to place your ads next to content that matches your ads. How do you set automatic placements?.
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Section 4 & 5 Review Google Adwords
Your keywords are used to place your ads next to content that matches your ads.
Select Show ads on pages that match the broadest targeting method on the Settings tab under "Networks and devices." These settings are at the campaign level.
Display • You have ads running and you'd like to raise or lower bids for specific placements based on the performance of those websites.
best used by advertisers whose audience is concentrated in defined areas. With region and city targeting, you can capture a smaller population segment and receive more qualified clicks. This helps keep your Quality Score high and your costs low.
If you offer services or products to users in one or more countries or territories
It gives you an in-depth view of your keyword's performance. It lets you know if your ad is not showing for the keyword, and why. It also includes your Quality Score details
Displays your keyword's Quality Score to help you monitor its performance. The column is disabled by default in new accounts, but you can make it show on any tab with statistics for your campaigns, ads, and keywords.
Appear only on pages in the Display Network. You choose a specific audience and site, or portion of a site, to target These are called "managed placements"
Its Quality Score will decrease and it may become ineligible to trigger your ads for certain search queries at its current cost-per-click (CPC) bid
A tool within adwords that will choose keywords for you based on your website
A campaign settings feature that lets you target your text and image ads either to desktop and laptop computers, to high-end mobile devices with full browsers like iPhones or Android devices, or to tablet devices.
A group of more than a million websites, videos, and apps where your ads can appear. Sites in this network have partnered with Google to show relevant AdWords ads. Ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites' content. You can also choose specific sites or pages about specific topics in our network where you'd like your ad to show. To show your ads on the Display Network, set your ad campaign to "Display Network only" or "Search & Display Networks All features."
Use well targeted keywords • Keep list small and manageable and tightly themed • Use two to four keyword phrases
By similar items or product lines (gourmet coffee and organic coffee)
Broader Matching Options • More __________, higher ________.
Narrower Matching Options • Fewer_______ and lower ________.
Default Setting • All searches with your keyword could display your ad • Similar queries could also trigger your ad
Words must appear in exact order • Use quotation marks • May include other words
Narrows the search • Exact phrase with no other words • Use brackets