1 / 17

Dr Kazimierz Musiał ( university of Gdańsk) Presentation at a seminar :

Internationalization and Public Diplomacy: Why Are They Difficult and How to Make Them Relevant for Regional University Cooperation. Dr Kazimierz Musiał ( university of Gdańsk) Presentation at a seminar :

ursa
Download Presentation

Dr Kazimierz Musiał ( university of Gdańsk) Presentation at a seminar :

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internationalization and Public Diplomacy: Why Are They Difficult and How to Make Them Relevant for Regional University Cooperation Dr Kazimierz Musiał (university of Gdańsk) Presentationat a seminar: Frameworks for University Cooperation in the Baltic Sea Region- 28 October 2013, Turku, finland

  2. Internationalisation – a Signum Temporis • A matter of definitions: • The term international refers to relations involving more than one state • internationalisationmeansprocesses leading to international activity, it may be international co-operation, international competition or international trade. • A challenge resultingfromglobalisation – TINA • internationalisation is a way for nation states, higher education systems and institutions to meet global challenges

  3. Drivingfactors of internationalisationinhigher education • Technological • Peripheralknowledge no longermarginal as internet and mobilityannihilatethedistance • Economic • Knolwedgeeconomyprovidespull-factors for students, research and researchers on international stage • Political • Governmentsencourageinternationalisation to ”deborder” national knowledge systems • Cultural • Reducedsignificance of national and localidentities

  4. Reasons for and manifestations of internationalisation in higher educationinstitutions Source: Stensaker, B., Frølich, N., Gornitzka, Å. and Maassen, P. (2008). 'Internationalisation of higher education: the gap between national policy-making and institutional needs', Globalisation, Societies and Education, 6: 1, p. 4.

  5. Idealtype of internationalisationatthelevel of aNacademicinstitution Source: Luijten-Lub, A. (2007). Choicesininternationalisation: how higher education institutions respond to internationalisation, europeanisation, and globalisation. Enschede: CHEPS.

  6. How do theuniversitiesinternationalise? Institutionalisation of approaches to internationalisationinuniversities Source:Davies, J. L. (1995). Universitystrategies for internationalisationindifferentinstitutional and cultural settings: a conceptual framework. In P. Blok(Ed.), Policy and policy implementation in internationalisation of higher education. Amsterdam: EuropeanAssociation for International Education, p. 16

  7. Currentapproaches to internationalisationinthe BSR Higher Education institutions - diversified • Active and strategicapproach • Nordiccountries D (central and systemic) • Estonia (movingfrom C  D) • Less active, Bologna-based and economicmotif • Germany (movingfrom A  B  D) • Lithuania & Latvia (movingfrom A  C  D) • Slow changesbased on Bologna • Poland (slowlymovingfrom A to B and perhaps D) • Instrumental random approachoracademic & political • Russia (mostly A – planning to move to C (startingwithAcademy of Sciences))

  8. But! no alternative to Internationalisationin order to compete on Global scale Internationalisation of HE systems inthe BSR could be a unitingfactorenhancingregionalcohesion and leading to: • an epistemic community constructing a regionalknowledge-basedeconomy • pulling resources for enhancingregionalcompetitivenessbut so far the national approachesaredriven by differentinterests Whydon’t we learnmoreabouttheseinterests?

  9. Ifinternationalisationis a challenge, dealingwith Public diplomacymayprovide an answer PD is a set of instruments relevantinthe BSR intwoways: 1) Managingexternalrelation – region branding and promoting BSR to a role model region- promoted by CBSS and BDF. 2) Enhancinginternalcohesion – provide a tool for regionalisation & mutual understanding- promoted by CBSS and realisedmainly by NGOs

  10. Whyis a Public diplomacythemeparticularlysuitable? Itintroducesnewfocus on Agency, Purpose and Modalityin international relations Public diplomacy(in a nutshell) Traditionaldiplomacy non-governmental practicioners unofficial active public mutualunderstanding dialogic, exchange two-waysymetric changeinbehaviour government foreign affairsexperts official, careful, scientific passive public oraudience comprehension one-wayinformational two-wayasymetric no changeinbehaviour Agency Purpose Modes Source: Snow, N. (2008), Rethinking Public Diplomacy, in: RoutledgeHandbook of Public Diplomacy, Routledge, p. 8.

  11. Typical Instruments of Public diplomacy • include: • Listening • Advocacy • Cultural diplomacy • Exchanges • Influential broadcasting • Recognisecultural framing andhabitusas foundations of our worldview • TEACH US ABOUT INTERNATIONAL COMMUNICATION AS A STRATEGIC ASSET • LETS US REFLECT UPON OUR OWN INTERCULTURAL COMPETENCE AND WORLDVIEW

  12. 1) Public Diplomacy as a tool of Managingexternalrelations • Region branding - Europeanrelevance of theBalticSea region experience – addressing an invitationfromtheBDF’sPolitical State of the Region Report 2013 [The report] wants to invitepoliticalstakeholders in the Region and beyond to think […] how to make effectiveuse of the ‘soft power’ potential of the BalticSea Region in the wider European context (p. 86). • Promotion of the BSR as a role model – expressedwish to make EU Strategy for the BSRa success and a role model for other European regions.

  13. 2) Public Diplomacy for Enhancinginternalcohesion of the BSR More importanttask for universitycooperation! Employ public diplomacy for: • Fosteringinterculturalunderstanding • Learnhow to dealwithdifferences, divergence and variance of regionalactors • Creating an epistemic community • Needed for reifyingthe region more as an action unit than action space • THROUGH  a web-basedcourse on Public DiplomacyintheBalticSea Region.

  14. PlannedCourse Description – WHAT, who and HOW • Howcountriesimprove their economies, project identity, and achieve other policy goals by exercising their “soft power”. • Contemporary as well as historical experience of public diplomacy as a political instrumentin the Baltic Sea region • Focus on howsmall states, big powers as well as associations of states and civil society actors in the regionunderstand cultures, attitudes, and behaviour, build and manage relationships, and influence opinions and actions to advance their interests and values. • Institutional partners: Gdańsk, Helsinki, London, Stockholm, St. Petersburg and … others • Course design:MA-levelon-lineseminar • Credits: 4 or 8 ECTS

  15. Summingup: a Courseon public diplomacyfostersinternationalisationinthe BSR • Region becomes an action space for HEI cooperation (internationalisationinthe region) • New wayoflookingattheregion – study of images and discoursesthatarenationally and transnationallyproduced (contrast auto- and xenostereotypes) • Transnational and national perspectivesrecognised as equallyconstitutiveagencies – allowing an opendialogue and reflection on national discourses and strategies • Seeking for commonregionaldenominatorsamongthecourseparticipants – a genuinebottom-up region building (negotiatingmeanings) • Use of English as a lingua franca for to manifest theuniversalsignificance of theproject • Exploringthebestcasescenarios of pan-regionalcollaborationineducation

  16. Thegood news! – itis not only a hypothetical agenda but a newepistemic community based on PD isinthemaking • A point of departure: an innovative web-course (currentlyinthemaking) • to generate a basic platform and repository of texts, images and to recruit relevantresearchers • to make use of modern media for communication and addedregionalvaluein education • Pooling resources and researchers: conferenceparticipation (activelypursued) • to gather existing research(-ers) and signal our existence regionally and internationally • conference stream atYale Conference onBaltic and Scandinavian Studies, March 13-15, 2014 • Establishing a research network: public diplomacyintheBalticSea region context • to build a truly area-based research community for an emerging cross-disciplinary field • to provide for research-basedexpertise for regionaldecisionmakers (regionaltriplehelix)

  17. Kiitos ! Dr Kazimierz Musiałmusial@ug.edu.pl University ofGdańsk

More Related