1 / 4

Amprobe IR-450: 3-in-1 IR Thermometer, Laser Pointer & Flashlight

Get the professional Amprobe IR-450 - a convenient 3-in-1 tool with infrared thermometer, laser pointer, and LED flashlight for quick troubleshooting on-the-go. Enjoy a higher optics ratio and an aggressive price point. Take advantage of the special merchandising offer valid until June 30, 2013, using promo code AMP2012IR450.

uselton
Download Presentation

Amprobe IR-450: 3-in-1 IR Thermometer, Laser Pointer & Flashlight

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Amprobe NPI: IR-450 2012-2013

  2. Amprobe IR-450 3-in-1 IR Thermometer, Laser pointer, and Flashlight *Replacing the Amprobe IR-500 • IR-450: 3-in-1 Infrared Thermometer, Laser Pointer, LED Flashlight • Quick Troubleshooting capabilities that fit in your pocket • Professional 8:1 Distance to spot ratio • High quality laser pointer • LED Flashlight • What’s Different from IR-500? • Aggressive lower price point $49.95 (removing non-contact voltage functionality) • Safety is our #1 priority • 100% Quality inspection at launch • CALL TO ACTION: • Sell the IR-450: 3-in-1 IR Thermometer • IR-450 ships in a 5 pack display box. Automatically ships in display box if ordered in multiples of 5. • Merchandising program in place August 2012 • Buy 5 units get the display box AND tethered demo unit free • Demo units to Amprobe reps and field sales during July 2012

  3. How to sell the IR-450 • Value Proposition • Pocket size • Higher optics than typical pocket IR (Professional 8:1 Distance to spot ratio) • High quality laser pointer • LED Flashlight • Aggressively price point at $49.95 • Marketing Tools • 5-pack display box. Automatically ships in display box if ordered in multiples of 5. • Merchandising offer. Buy 1 box (5 units) of IR-450 and get a free demo tether. • Offer valid August 15th 2012 to June 30, 2013 • PROMO CODE: AMP2012IR450 • Demo units for sales team start shipping July 23rdwith enclosed merchandising offer flyers Amprobe IR-450 Stocking offer

  4. Key Dates • Stock Availability: June 23rd, 2012 • Order entry opens: June 29th, 2012 • Public Embargo: July 16th, 2012 • ATP at Launch: 5 days • Demo unit availability: Yes US Communication Plan 7/5: NAM/RSM Communication 7/6: DSS Communication to reps and sales team (PA and presentation) 7/9: IR-450 live on www.amprobe-launch.com 7/9: The Reporter announcement for IR-450 7/11: Live on Amprobe.com 7/16: Special edition channel announcement for IR-450 7/16: Tentative WebEx with sales team 7/20: DSR conference call 7/23: Demo units start going out this week 8/1: Mass end user eBlast

More Related